Web Design Blog

Read about web design best practices and tips on how to get the most out of your website.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that has been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login

Website Design

Posted by on in Website Design

Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads you've been buying.

But the main problem with online reviews is that you don't get to choose whether the reviews your business gets are good or bad. You can offer great customer service and high-quality products, but even that won't completely fend off the occasional bad review.

Lots of good reviews will, however. If you want to make sure that the bad reviews you eventually get don't stand out too much, you need to drown them in a sea of great reviews. And here are a couple of tips on how to get those.


Posted by on in Website Design

Search engine optimization is all about getting a website onto the first page of Google search results for a targeted keyword. Everything revolves around that - the further your website is from the coveted first page, the less likely it is that people will actually visit it. It's a ruthless game, search engine optimization, but it's also a game that doesn't have clearly defined rules. Not a single SEO guru can guarantee that your website will end up where you want it to end up. No one really knows all of the things Google's algorithms take into account when ranking a website.

Still, there are SEO professionals who can drastically increase a website's search ranking, so there has to be something they know. Some rules and best practices have been figured out and some of them have been announced by Google itself. To tell you the truth, though, you could try figuring out some of them on your own, just by noticing the things top rated websites have in common.

Technical Stuff You Might not even Notice

When was the last time you had to wait for more than a couple of seconds for a website to load? If you're like most of the people, you'll tend to stick to the websites you find on the first page of search results. And that means you probably haven't seen slow-loading websites in a while. Why, you might wonder? Well, because of the search engine, Google included, tend to favor websites with short loading times. People don't want to spend their time waiting for a website to load, and they are very likely to leave a website if they're too slow. A website most people will leave before it even loads is not a search result engine would like to serve you and - voila - slow websites end up far, far away from page one of search results.


Posted by on in Website Design

People are hardwired to process visual information quicker and easier than they process textual information. Ninety percent of information our brains process every day come from visual sources, and our brains process that information sixty thousands times faster than they process textual information. It's no wonder, then, that people respond better to visual content than purely textual content.

As a marketer, these numbers should mean something to you. When we say that content with embedded video gets three times more inbound links than text-only content and that forty percent of people will respond better to visual content than to text-based content, you should come to a simple conclusion - you have to include visual elements into your content. And if you haven't done it before, here are a couple of tips that will help you get started.

Define the Mission

Each and every piece of visual content you create needs to have a goal it should achieve. The first question you should answer before creating content is - what do you want the content to do? Do you want it to provide information about your products or company? Do you want it to tell a story that will move your audience? Do you want it to illustrate and accompany your textual content?


Posted by on in Website Design

The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if you want to create good content, you'll want to create content the audience will want to share on social networks.

But what makes content shareable? Is it the quality of the content, the fact that it is well written or well produced? Or is the content's ability to address certain questions the audience has? Or maybe it's most important to make it convenient to share the content? All of those attributes matter in terms of creating shareable content. All of them require you to think about the information you include in your content, as well as how you present your content.

Stats and Insights - The Foundations of Shareable Content

Your audience likes to see statistics in your content, even if you don't cater to the math-obsessed corner of the market. People like statistics because statistics are a simple and easy way to demonstrate that you know what you're talking about. Do you notice a difference between these two statements:


Posted by on in Website Design

How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once a week. You can also have a weekly newsletter, a weekly YouTube clip, podcast, and a couple of groups on Facebook and LinkedIn where you try to be active.

It's incredible how many things we do to market our businesses today. And if it seems to you that you're falling behind on your schedule and are forced to skip a blog post or two, or not send out this week's newsletter, you should take immediate action. All of your marketing efforts depending on consistency to work, and if you start losing it, you need to adjust.

Why You Need to Be Consistent

When you commit to doing something on a regular basis, whether it's to upload a video, write a blog post, or send out a newsletter, you're not only making that commitment to yourself. You're also making a commitment to your audience. They will expect you to honor it.

  • aim
  • bebo
  • blogger
  • Del.ici.ous
  • DiggIt
  • Facebook
  • friendfeed
  • Google Bookmarks
  • linkedin
  • Mixx
  • MySpace
  • netvibes
  • Newsvine
  • Google
  • StumbleUpon
  • Technorati
  • tumblr
  • Twitter
  • Andy Sharman's Joomla Sociable Module
  • wordpress
  • Yahoo
  • yahoobuzz

Request a Quote

Contact me to request a quote!

Click Here

Sign Up

To our Mailing List


KexWorks Website Design
411 Cleveland St.
Suite 294
Clearwater, FL 33755

Phone: 727-776-5961


eMail us