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Posted by on in Content Marketing

From the early human cultures to the advanced civilization we live in today, it seems that listening to stories has always had a very important role. Stories are a way we used to transfer knowledge from one person to another, and from one generation to another. Stories are what we used to explain things we didn't really understand, and they are what we use today to make it easier for us to understand complicated things. We wouldn't be where we are today, as humans, if it weren't for stories, so it doesn't come as a surprise that we are hardwired to like them.

Some industries trade in stories pretty straightforwardly. The literary industry, the movie industry, and the video game industry have all found ways to bank on our propensity to seek out stories we will enjoy. Other industries use stories and storytelling in other ways. In marketing and advertising, storytelling is all about creating a context for products or services that make them come to life from their prospective customers' perspective. Simply put. it allows brands to make their products seem like real, three-dimensional things people can easily imagine having in their lives. If this seems easier said than done, and sometimes it might actually be that way, here are four tips for anyone looking to use storytelling in their ad or marketing copy.

1. Tell the Company's Story

Companies and brands have stories. The stories don't have to particularly interesting, and some might have parts that are better left untold. But the path from a business idea to its realization is a story, and it's a story customers might appreciate reading.


Posted by on in Website Design

There are so many things you can use the Internet for. It's an endless depository of knowledge, an endless source of entertainment, and a place to hang out with people. If you're a business person, however, you might be more interested in the Internet's potential to help you on your way to success. And the potential is there - you can use the Internet in many ways to build your brand, reach new customers and bring something new to your old customers. There are many possibilities to grow using the Internet, but before you get started, you need to get a handle on some of the basics.

Relationships, Connections, Engagement

Arguably the most valuable use of the Internet for your business is the possibility to connect with other people and businesses. You can connect with other leaders in your industry, with websites that offer industry news, with people you admire and people who are your competition, and most importantly - with your customers. If you're not sure how to do any of this, here are a couple ideas.

Social networks let you do a lot in a single place. You can join in on conversations if you want to get noticed. You can publish your content if you want to get established as an industry authority. You can get in touch with interesting people in your field of work. You can also connect with your customers and clients, listen to what they have to say, and start a conversation with them. The important thing to remember is that, if you want to really engage with people using social networks, you shouldn't try to do it on every social network you can find. Choose a couple and don't spread yourself thin.


Posted by on in Website Design

For many businesses, their website is the center of their online activity. All the other things, such as presence of social media and ads, all serve the purpose of bringing people to their website. It's where potential customers see what the business is about. It's where the businesses get to turn potential customers into actual customers. It's where all the magic happens. And that's the reason businesses view their websites as valuable investments and take website design seriously.

But the thing with website design is that there's always something that could be done better. Some aspect of design that could be improved upon to give the visitors a better experience, some tweak that can make the website even more appealing. In some cases, the tweaks aren't even little, they can be really important things hiding from your view. Here, we'll tackle three of those.

Not Thinking about Mobile

Mobile devices are the future when it comes to Internet use. The number of mobile users is growing, the number of users who use mobile devices to go online is growing, and the devices themselves are getting better and better. And if you think mobile users have more patience for slow, unresponsive, and hard to navigate websites - you're wrong. People want websites that load quickly and are easy to navigate using a single thumb.


Posted by on in Social Media

As a business person, advertiser, or marketer, what would you give to have the means to reach roughly one-quarter of this world's population? You know how important it is to be able to reach existing customers and find new ones; you know how important it is to find out valuable information that will help you create the perfect sales pitch and fine tune your audience targeting; you know how great it would be if you could do all of this without having to spend an ungodly amount of money.

And that's where social media comes in. A dozen of the world's biggest social media websites will give you everything you need - access to a lot of people, the information you need to improve your targeting, and to control your social media efforts so that you get the results that you need without going bankrupt. In fact, social media has become an indispensable part of doing business today, and its ability to help businesses grow shouldn't be understated and overlooked. Here's the breakdown of the top reasons your business needs you to put your trust in social media.

1. There's Just so Many People You Could Reach

Let's look at some numbers. There are over 3.1 billion of Internet users in the world, and they have around 2.2 billion of active social media accounts. There are even more mobile users - 3.7 billion, and they have 1.9 billion of social media accounts. And best things about these numbers is that they're constantly growing - more and more people are becoming Internet users, and more and more Internet users are becoming social media users.


Posted by on in Website Design

Hashtag, the pound hashtag sign - # - you've probably seen pop up all around the Internet, was first introduced by Twitter back in 2009. A hashtag acted like a hyperlink that would, when clicked, show the reader all the tweets containing the same hashtag. It was a feature that allowed people to find and be found, to join in on conversations, and to participate in upcoming trends. A couple of years later, other social media outlets started using hashtags as well - Instagram has it, as does Facebook, Pinterest, and Google+. If you're a business owner, you're probably familiar with these social networks - chances are you're using some, if not all, of them to promote your business.

Why You Need to Know how to Use Hashtags

Businesses, at least those who want to play the social media game well, know how to use hashtags. Yes, they can be sometimes used as a funny, sarcastic, or poignant underlining for a social media post, but most of the time they have a practical use.

For example, if you want to know what's your competition up to, or if you're doing some research on social media, you can use hashtags to find relevant content. If there's a trending topic in your industry or just a trending topic in general, you can use the hashtag related to the topic to add your content to the conversation, making it easier for people to discover your content. Hashtags can also help you with branding and getting recognition, and they can also serve as the point around which you can build a community when you're holding events.

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