Having great website copy ready for launch day is one thing. Creating great content for your website’s launch day is something completely different. You will need to do both, that’s for sure. It’s just that the process will be completely different, and so will the...
The average attention span of a website visitor is another thing you need to consider when preparing a website for launch. People are only able to maintain focus six to eight seconds at a time. That’s the window of opportunity in which your website has...
No matter how exciting website launch days get, they usually don’t carry the gravity of a life or death situation. There are not that many things you have to do on day one that need to be addressed right away or the whole project go...
5 Things to Expect on a Website Launch Day A website launch day is the culmination of weeks, often months, of concentrated effort from people of various skills and professions. A whole group of people has to work together to ensure that your website hits the...
What started out as a neat Excel database soon becomes a nightmare, and a clumsy system that takes ages to get any decent data from. It’s time to get more effective: you need software. But is there one out there that does just what you need?...
Businesses that want to have a strong online presence, as well as a solid offline marketing strategy, often find that it takes plenty of resources to do both well. And for new businesses, or small businesses, or simply businesses that are going through a tough...
Some of the best things about having a website, a social media presence, or a newsletter, are all the different ways you can measure the performance of these assets. That’s what made the adage “what gets measured, gets managed” one of the key philosophies of...
Your website can never stand still for too long. Just as everything else in the business world, and especially the parts of the business world that exist or work online, your website should be in the state of constant change. And as a website owner,...
Everyone’s digital footprint today has to include photos. Even if you don’t have a presence on photo-friendly social networks like Facebook and Instagram, you’ll attend a business conference or an industry gathering, and you’ll have your pictures taken and posted online. Best case scenario, you’ll do...
Digital assets can become stale. It doesn’t happen in the same way physical goods becomes stale and unusable, but the same process of decay of value happens with a digital asset. Let’s take your website as an example. If it was built ten years ago...
