We live in uncertain times - especially with the recent events regarding a certain flu-like illness. Naturally, you might be a bit worried; we all are - however, you still have a business to run! There are plenty of businesses who seem to have just… given...
Just because in the last couple of weeks we've been facing interesting times, it's no reason you should slow down on your promotion. What you do now will reflect on your income and production statistics in the weeks to come. Use this time to work on...
The phrase ‘Entrepreneur’ has many connotations, though none seem to evoke images of vast wealth and wild success as that of the famed Richard Branson. Renowned across the world, he’s a fantastic example of human achievement: even if you don’t really know who he is,...
Content marketing provides many possibilities to people and businesses. It increases brand visibility, develops a lasting relationship with clients, improves brand awareness, creates loyalty with repeat/new customers, builds credibility, positions your business as an expert in the industry, generates website traffic, improves lead generation, and...
Did you know that eighty percent of online users across the globe have at least one social media account? In fact, social media users went beyond 34 billion individuals in 2019. Marketers and business owners know such platforms are vital for the success of their...
Make the Most of your Email Marketing As a business owner, what’s the one thing you want more than anything? More business! In this day and age, we’re all digitally connected - that provides some fantastic opportunities to market your product or service. In fact, email marketing is...
‘Conversion’ is one of those words you’ll hear, read or see EVERYWHERE in the world of business. It doesn’t matter what industry you’re in, what service you provide or what product you sell: it’s all about conversion. So, what exactly is conversion? Imagine this: you’re online, scrolling...
It’s no secret that online reviews can make or break a business! What your customers have to say about your service is ultimately what helps other people decide whether to go for your company - or a similar competitor. Think about it – how often do...
Nobody expected the internet to take off the way that it has; now, it’s really an empire of its own. Every day, more and more businesses choose to use online platforms over traditional ones to sell their products, deliver their services, and most importantly -...
Building a great website is only one half of the battle; next, you’ll have to consider the ongoing website maintenance! Here’s a checklist of must-do activities that are absolutely crucial to complete at the beginning of EVERY new year, to make sure that your website...
