Social media provides marketers with the perfect platform to promote company products or services. If you are considering social media marketing, you have come to the right place. Our guide to social media marketing breaks down what you can do with a budget of $100. Let’s get started.

Plan A: All-in-One Social Media Budget

1. Graphics/Videos/Photos – $40

Since humans are visual creatures, the importance of visual design cannot be stressed enough. Visuals allow you to put your best step forward. It includes cover photos for social media accounts, professional profile picture, stock photos, and social media videos. For quick graphic design, you can use Canva, whereas, Unsplash is the best option for free high-resolution pictures. With the $40, you can use Animoto ($22 a month) to create short social videos quickly and shop for graphics, photos, templates, website themes, and more from The Noun Project ($18).

2. Advertising – $40

Social media advertising can help you grow your influence. Even established brands must advertise. From Facebook ads to Instagram ads, you can spend a total of $40 for running ads for a few days to determine the best platform for your brand.

3. Social Media Management – $10

Use a tool like Buffer to manage your social media. It will help you save time and ensure that you get to manage your LinkedIn, Instagram, Facebook, and Twitter accounts from one place. You can spend $10 to use the tool for scheduling posts and analytics.

4. Analytics – $10

Although your social media management tool would already offer analytics, it might be a good idea to use Chart Beat ($10 a month) or Iconosquare ($9 a month) to get a complete picture of your social media performance and find ways to improve.

Plan B: Invest in Education Budget

1. Great Books – $80

There are plenty of books that you can read up on to master marketing. It might be a good idea to invest in education. The following books will help you get up to speed.

  • Tribes by Seth Goden for $12
  • Inbound Marketing by Brian Halligan and Dharmesh Shah for $10
  • Influence: The Psychology of Persuasion by Robert Cialdini for $10
  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk for $16
  • Contagious: Why Things Catch On by Jonah Berger for $12
  • And Others

Plan C: Advertising-Focused

If you already have a good grip over social media marketing workflows, you can simply focus on advertising.

1. Facebook Ads – $40

Facebook is a great platform to expand your reach, interact with followers, increase your following, drive traffic to your landing pages, and boost customer loyalty. Since Facebook Ads Manager allows you to create both Facebook ads and Instagram ads, you can spend the money on Instagram ads as well or both depending on your preferences.

2. Twitter Ads – $40

Similar to Facebook, Twitter is also an excellent platform to promote your business, increase engagement, maximize brand awareness, and get more followers. You can set aside $40 to utilize the platform.

3. LinkedIn – $20

Finally, you can also use LinkedIn to sponsor existing content, create a text ad, and more. All you need is $20 to make the most of the platform.


Now that you know how to spend $100 on social media marketing, you can start taking advantage of it.



Disclaimer: We are getting compensated for recommending these products and services.