In little over a month, the digital world will be saying their last goodbye to Google Plus. It was a social network that no one really wanted, and even the backing of the most powerful tech company did little to change that. Google Plus will...
The New Year’s resolution is a beloved tradition for many of us, even though chances are we won’t live up to our promises. As the year goes on, our determination falters, and we end up only doing a part of the things we promised, at...
5 Things to Expect on a Website Launch Day A website launch day is the culmination of weeks, often months, of concentrated effort from people of various skills and professions. A whole group of people has to work together to ensure that your website hits the...
Businesses that want to have a strong online presence, as well as a solid offline marketing strategy, often find that it takes plenty of resources to do both well. And for new businesses, or small businesses, or simply businesses that are going through a tough...
Everyone’s digital footprint today has to include photos. Even if you don’t have a presence on photo-friendly social networks like Facebook and Instagram, you’ll attend a business conference or an industry gathering, and you’ll have your pictures taken and posted online. Best case scenario, you’ll do...
You can safely say that the digital revolution kickstarted an evolution in the business world, and that evolution is still happening. You see it every time a retail chain is forced to close its doors. Customers are expecting a shopping experience that integrates the digital...
Among the many activities successful businesses invest time and money in, finding out things about their target market is one of the more important ones. It pays off to have knowledge about the people you’re trying to sell products or services to. So much so...
Most business owners that operate today are aware of the importance of having a high-quality website. Whatever business activity you want to perform on the web, and you’ll have to do something on the web in the 21st century, your website will play a central...
When everything works well, your business' website is one of the most valuable assets your business can have. It's always there, doing the work you assign to it. And sure, you have to tweak its design occasionally, but it's well worth the effort. That is...
First impressions matter. When you see someone for the first time, your brain is processing their appearance with an incredible speed. It is creating an opinion without you actually being aware that it's happening. You can't help it — we are a very visual species....
