Social Media was practically non-existent a decade ago; using the internet was a very private, solitary experience. Now, in 2020, social media has taken the world by storm; there are billions of monthly users around the world. Finding customers has literally never been easier; regardless...
We are in a time of great uncertainty, with a lot of small businesses having to shut their doors unless they are a critical business due to COVID-19. This has led to a lot of small business owners worrying about their future and left with...
Having a small marketing budget is like being stuck in a vicious circle. If you can’t invest in marketing, you can’t grow your business. If you don’t grow your business, you can grow your marketing budget. And while you’re going round and round this circle,...
Customer reviews are a pivotal point for any online business. They help establish trust and credibility with your audience and can help boost your conversion rates. People buy things from recommendations – from a friend, a family member, or an online review. Surveys have shown...
With this information, you will have the tools to have a flourishing social media that forwards your business goals. 1. KNOW YOUR GOAL: When creating a social media platform, the first thing you have to work out is what your goal is. It could be to...
Websites are practical things. You build one with a specific goal in mind, and then you fine-tune it to get you to that goal as soon as possible. You want to sell to people online? Build an online store, optimize it for organic traffic, and...
There are three important things every business owner needs to understand before contracting a web design agency to build a website. The first one is that good custom websites cost money. It’s fine to shop around for a good deal, but there is no way...
Bad reviews are an unwelcome part of doing business in the 21st century that you can’t avoid. You can try, as many businesses do, and keep your online footprint minimal. But that will end up backfiring because you’ll rob yourself of the awesome opportunities that...
How often do you think business owners look at a one-star Google review and say, “it doesn’t matter, leave it be”? That’s something that doesn’t happen that often, if ever. Every business owner knows how important Google reviews are, and they are aware of how...
The two hard facts about brand recognition are simple: it’s not a product of chance, and it’s not something you can create overnight. Brand recognition is a product of careful planning and implementation. It takes time to figure it out and start seeing results. And...
