The two hard facts about brand recognition are simple: it’s not a product of chance, and it’s not something you can create overnight. Brand recognition is a product of careful planning and implementation. It takes time to figure it out and start seeing results. And...
How great was it when you first saw your website on the first page of search results after a query? The first page of Google results is highly coveted real estate, a place where every website wants to appear. Having good search engine visibility doesn’t...
Business is always competitive. You can rarely find businesses that are sole occupants in their niche, or have such dominance over a niche, that they don’t have to compete. But even if you’d be able to find such a business, you would probably notice that...
Online reviews, the good and the bad ones, are an unavoidable side effect of doing business in the 21st century. It’s incredibly difficult to avoid getting your business reviewed. Even local brick-and-mortar stores have customers who will write something online about them, whether they like...
In little over a month, the digital world will be saying their last goodbye to Google Plus. It was a social network that no one really wanted, and even the backing of the most powerful tech company did little to change that. Google Plus will...
The New Year’s resolution is a beloved tradition for many of us, even though chances are we won’t live up to our promises. As the year goes on, our determination falters, and we end up only doing a part of the things we promised, at...
5 Things to Expect on a Website Launch Day A website launch day is the culmination of weeks, often months, of concentrated effort from people of various skills and professions. A whole group of people has to work together to ensure that your website hits the...
Businesses that want to have a strong online presence, as well as a solid offline marketing strategy, often find that it takes plenty of resources to do both well. And for new businesses, or small businesses, or simply businesses that are going through a tough...
Everyone’s digital footprint today has to include photos. Even if you don’t have a presence on photo-friendly social networks like Facebook and Instagram, you’ll attend a business conference or an industry gathering, and you’ll have your pictures taken and posted online. Best case scenario, you’ll do...
You can safely say that the digital revolution kickstarted an evolution in the business world, and that evolution is still happening. You see it every time a retail chain is forced to close its doors. Customers are expecting a shopping experience that integrates the digital...
