Businesses that want to have a strong online presence, as well as a solid offline marketing strategy, often find that it takes plenty of resources to do both well. And for new businesses, or small businesses, or simply businesses that are going through a tough...
Everyone’s digital footprint today has to include photos. Even if you don’t have a presence on photo-friendly social networks like Facebook and Instagram, you’ll attend a business conference or an industry gathering, and you’ll have your pictures taken and posted online. Best case scenario, you’ll do...
You can safely say that the digital revolution kickstarted an evolution in the business world, and that evolution is still happening. You see it every time a retail chain is forced to close its doors. Customers are expecting a shopping experience that integrates the digital...
Among the many activities successful businesses invest time and money in, finding out things about their target market is one of the more important ones. It pays off to have knowledge about the people you’re trying to sell products or services to. So much so...
Most business owners that operate today are aware of the importance of having a high-quality website. Whatever business activity you want to perform on the web, and you’ll have to do something on the web in the 21st century, your website will play a central...
When everything works well, your business' website is one of the most valuable assets your business can have. It's always there, doing the work you assign to it. And sure, you have to tweak its design occasionally, but it's well worth the effort. That is...
First impressions matter. When you see someone for the first time, your brain is processing their appearance with an incredible speed. It is creating an opinion without you actually being aware that it's happening. You can't help it — we are a very visual species....
What are the social media platforms your business is using? Facebook is probably in there because Facebook is the social platform every business uses. If you’re going for local rankings, Google My Business is probably in the mix, as well. And how about Instagram? The Facebook-owned...
Your business' Facebook page is a valuable marketing asset. Facebook, the world's biggest social network, is used by more than a billion of people, and you have the chance to reach all of them. Not that you will, of course, but the fraction you'll be...
Facebook is an invaluable tool for small businesses looking to grow, reach out to existing customers, and acquire new ones. The marketer-friendliness of the social network is without match, and the fact that more than a billion people use it every day makes Facebook a...
