When everything works well, your business' website is one of the most valuable assets your business can have. It's always there, doing the work you assign to it. And sure, you have to tweak its design occasionally, but it's well worth the effort. That is...
First impressions matter. When you see someone for the first time, your brain is processing their appearance with an incredible speed. It is creating an opinion without you actually being aware that it's happening. You can't help it — we are a very visual species....
What are the social media platforms your business is using? Facebook is probably in there because Facebook is the social platform every business uses. If you’re going for local rankings, Google My Business is probably in the mix, as well. And how about Instagram? The Facebook-owned...
Your business' Facebook page is a valuable marketing asset. Facebook, the world's biggest social network, is used by more than a billion of people, and you have the chance to reach all of them. Not that you will, of course, but the fraction you'll be...
Facebook is an invaluable tool for small businesses looking to grow, reach out to existing customers, and acquire new ones. The marketer-friendliness of the social network is without match, and the fact that more than a billion people use it every day makes Facebook a...
There's no way to avoid the fact that Facebook, the world's most widely used social network, is a place where small businesses need to be. Facebook lends itself to many different types of marketing campaigns, it's the social network that offers the greatest reach, and...
Could you imagine a well thought out and ultimately successful online marketing campaign that doesn't have a social media component? You probably can't. Social media is omnipresent. You might not be a fan of it, and you might not have a profile on it, but...
Business owners, marketers, and salespeople are very well aware of how important lead generation is. In order for people or businesses to be able to buy products or use services, they first have to become leads — they have to express a certain level of...
Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads...
The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if...
