There's no way to avoid the fact that Facebook, the world's most widely used social network, is a place where small businesses need to be. Facebook lends itself to many different types of marketing campaigns, it's the social network that offers the greatest reach, and...
Could you imagine a well thought out and ultimately successful online marketing campaign that doesn't have a social media component? You probably can't. Social media is omnipresent. You might not be a fan of it, and you might not have a profile on it, but...
Business owners, marketers, and salespeople are very well aware of how important lead generation is. In order for people or businesses to be able to buy products or use services, they first have to become leads — they have to express a certain level of...
Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads...
The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if...
How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once...
As a business person, advertiser, or marketer, what would you give to have the means to reach roughly one-quarter of this world's population? You know how important it is to be able to reach existing customers and find new ones; you know how important it...
Hashtag, the pound hashtag sign - # - you've probably seen pop up all around the Internet, was first introduced by Twitter back in 2009. A hashtag acted like a hyperlink that would, when clicked, show the reader all the tweets containing the same hashtag....
Marketers, at least the good ones, know better than to wait for the holidays to unleash the potential of social websites. These websites - and we're talking about Facebook, Instagram, and Pinterest, are a great sales driver throughout the whole year. But because they are...
Even though it's obvious that the number of businesses which have embraced social media for marketing is growing, there's still more than a few that haven't done it yet. Yes, having an online presence has become as common today as having a phone number was...
