Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads...
The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if...
How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once...
As a business person, advertiser, or marketer, what would you give to have the means to reach roughly one-quarter of this world's population? You know how important it is to be able to reach existing customers and find new ones; you know how important it...
Hashtag, the pound hashtag sign - # - you've probably seen pop up all around the Internet, was first introduced by Twitter back in 2009. A hashtag acted like a hyperlink that would, when clicked, show the reader all the tweets containing the same hashtag....
Marketers, at least the good ones, know better than to wait for the holidays to unleash the potential of social websites. These websites - and we're talking about Facebook, Instagram, and Pinterest, are a great sales driver throughout the whole year. But because they are...
Even though it's obvious that the number of businesses which have embraced social media for marketing is growing, there's still more than a few that haven't done it yet. Yes, having an online presence has become as common today as having a phone number was...
Is Instagram the next big social network? Will it dethrone Facebook? How hard is it to get started on Instagram? Is is worth it at this point? These are only some of the questions business owners might ask themselves before taking the plunge into yet...
Facebook - the social network that’s become indispensable for online marketers. From small specialty business to big and powerful multinationals, everyone has figured out how useful Facebook can be when it comes to reaching customers, and everyone is tapping into that enormous potential. Or at...
Tales about businesses which used social media to develop into huge enterprises travel far and wide. Most of us have heard plenty of these success stories. Those of us who work in the social media marketing industry will probably tell you that social media will...
