Five years ago any SEO would probably laugh at you if you said social media likes and shares can boost your rankings. But the way search engines work is evolving, and these days more and more experts say social media matter for your SEO. That is...
SEO can be confusing. Google releases new algorithms and updates every now and then, and your hard-earned rankings suddenly go down. You need to adjust your SEO strategy and start climbing up all over again. However, there are basic optimization techniques that still work - more...
To get tons of valuable new traffic, you strive to achieve top positions in search results. That is only natural, and that is exactly why businesses are optimizing their websites in the first place. But do top positions equal a good PageRank? Not necessarily. Some time...
Google never lets SEOs’ minds rest. All the algorithm changes make your most powerful tactics of the last few years useless, if not harmful for the rankings. Link building has become one of those dubious SEO tricks: Google’s updates have scared search engine optimization pros...
Social media is probably the fastest changing environment these days. What worked for your social strategy last year may now fall flat, and a trick you would never have taken seriously six months ago will now be the hottest way to attract leads from social...
As a smart entrepreneur, you know social media is a great channel to promote your business. So you create a Business Page on Facebook: now your existing and potential customers can find you and connect with you, but what’s next? Unless you’re one of the world’s...
When Facebook came along, it was a breakthrough. But for a business trying to generate leads through social media marketing, there’s now an even more valuable outlet - LinkedIn. The power of LinkedIn is that you can find the right people who work for the right...
These days it’s difficult to find a person who doesn’t have a single social media account. What does that mean for your business? That means that nearly ALL customers you are targeting are available in this or that social network, and that’s where your business...
100 million users each month, 40 million new images every day, 1,000 comments and 8,500 likes every second. Would you like to get at least a small share of that for your business? You most definitely would. All these astonishing figures are about Instagram. And if...
In the marketing world, pictures rule. Brilliant metaphors, perfectly constructed sentences and humorous content pale in comparison to an interesting or aesthetic picture. Social media apps like Instagram bring new meaning to the term, “A picture tells a thousand words”. When it comes to...
