Your website can never stand still for too long. Just as everything else in the business world, and especially the parts of the business world that exist or work online, your website should be in the state of constant change. And as a website owner,...
Everyone’s digital footprint today has to include photos. Even if you don’t have a presence on photo-friendly social networks like Facebook and Instagram, you’ll attend a business conference or an industry gathering, and you’ll have your pictures taken and posted online. Best case scenario, you’ll do...
Digital assets can become stale. It doesn’t happen in the same way physical goods becomes stale and unusable, but the same process of decay of value happens with a digital asset. Let’s take your website as an example. If it was built ten years ago...
Your business website isn’t a piece of property where you get to showcase something that’s built without a purpose or a goal in mind. There’s no room on your website for anything that won’t make your website or business look better or make it easier...
As a business owner who uses digital assets, you probably understand how important it is to collect user data. Data is what lets you fine tune everything from your website content and newsletters to various AI and machine-learning powered personalization features. Data collection happens on...
Losing customers is a normal part of doing business. Losing too many isn’t good, especially if it’s happening because of something your business did. But there’s more than enough things completely out of your control that can cause customers, even the loyal ones, to walk...
Content has always been important for businesses that want to make their mark online. Content is what attracts an audience, tells the search engines to give a good rank, and builds your reputation in the industry. But the amount of attention content has been getting...
Unless you’re sending handwritten letters by post and running all your finances in a spiral notebook, I’m sure you also use a variety of software in order to be productive and competitive. From emailing to spreadsheets or full-blown workflow systems, the success of the business itself often...
You’ve read a lot about the benefits of using video marketing. You got together some video production gear, or you contracted a digital media agency to produce a video for you. Your video is done, and it looks awesome. Now what? The next step, of course,...
One thing businesses can have too much of when using video marketing is — freedom. It sounds counterintuitive, but there’s so much you can do with the video that it can often get too hard to pick a direction and stick with it. A video...
