We find ourselves in unprecedented times. Ever since COVID-19 began, businesses have struggled to maintain the same level of sales that they were doing before. It’s no surprise that some businesses are still excelling; these are the businesses that were either prepared for a pandemic...
We are in a time of great uncertainty, with a lot of small businesses having to shut their doors unless they are a critical business due to COVID-19. This has led to a lot of small business owners worrying about their future and left with...
We live in uncertain times - especially with the recent events regarding a certain flu-like illness. Naturally, you might be a bit worried; we all are - however, you still have a business to run! There are plenty of businesses who seem to have just… given...
Make the Most of your Email Marketing As a business owner, what’s the one thing you want more than anything? More business! In this day and age, we’re all digitally connected - that provides some fantastic opportunities to market your product or service. In fact, email marketing is...
‘Conversion’ is one of those words you’ll hear, read or see EVERYWHERE in the world of business. It doesn’t matter what industry you’re in, what service you provide or what product you sell: it’s all about conversion. So, what exactly is conversion? Imagine this: you’re online, scrolling...
Nobody expected the internet to take off the way that it has; now, it’s really an empire of its own. Every day, more and more businesses choose to use online platforms over traditional ones to sell their products, deliver their services, and most importantly -...
Building a great website is only one half of the battle; next, you’ll have to consider the ongoing website maintenance! Here’s a checklist of must-do activities that are absolutely crucial to complete at the beginning of EVERY new year, to make sure that your website...
Having a small marketing budget is like being stuck in a vicious circle. If you can’t invest in marketing, you can’t grow your business. If you don’t grow your business, you can grow your marketing budget. And while you’re going round and round this circle,...
Getting people to read your blog can be hard work. Most people try to focus on their writing skills, which is of course important, or coming up with unique ideas. However, there are some easier things you can do to generate more interest for your...
Search Engine Optimization (SEO) is the process of getting your website higher up in the search engine rankings so it is more visible in the online world. Lots of small businesses get most of their revenue locally. There are also some companies, mechanic shops, for...
