Why do marketers perform market research? It's about the four P's — product, pricing, placement, and promotion. Of course, you can find out some other useful things by doing market research, but it all comes down to this: market research is an activity whose aim...
Once upon a time, before everyone figured out just how valuable local search can be to their business, ranking well was much easier. And Google also made it easy because that box that displays local search results used to contain up to seven results. In...
Business owners, marketers, and salespeople are very well aware of how important lead generation is. In order for people or businesses to be able to buy products or use services, they first have to become leads — they have to express a certain level of...
Automation, the process of delegating time-consuming, repetitive, or mundane tasks to specialized software solutions, is in full swing. Automation tools have found their place in various industries. Recruitment is to a large degree supported by automation. Automation is also helping with customer service. And, of...
It would be hard to imagine a successful digital marketing campaign that doesn't include some kind of content. Your business' social media reach depends on your ability to produce good content. The number of people who sign up for your newsletter depends on the quality...
Local search is becoming a valuable source of customers for local brick and mortar businesses. People are increasingly using the Internet to find businesses near them, especially using mobile devices. At the same time, the number of people using mobile devices to get online is...
Last year will be remembered as the year when mobile devices finally overtook desktop devices as the go-to hardware used to access the Internet. Everyone who wanted to look could have seen this coming from a mile away - just a year before, there were...
Security should be the number one concern of any business that has a website. The number of website hacks is rising, and it seems like the people who would like to hack your website and use it for their own means don't discriminate based on...
How many different ways do you have to spread the word about your products or services? Online, there are social media channels, paid advertisements, your business' website, blog, other blogs where you can guest-post, and affiliates. There are a plethora of channels you can use...
Whether you're creating the first website for your business, or you're finally deciding to give your existing website a fresher look, one of the steps you'll have to make is - consult with a professional. You should give up on any ideas of designing the...