Digital marketing is an effective tool for customer acquisition. Social media marketing gives your business a huge reach. Content and email marketing allow you to convince people to visit your website. Landing pages are efficient for when you want to convince people to check your...
If you want your website to rank well on Google, you have to make sure it is mobile friendly. The times when you were able to get away with thinking in terms of desktop devices alone are long gone. People are using mobile devices to...
Lead generation is so important for a business that you can't just have ten ways of doing it. You want to have as many options as possible, and you want to constantly try out new things. You never know whether the next lead generation method...
Among the many decisions you will have to make when creating your business website, its domain is one of the most important and difficult ones. You can change your website's layout, you can change and fine-tune the copy on your website, and you can even...
Email is an incredibly powerful marketing tool. It is inexpensive, it is easy to automate, and it has the ability to draw a large amount of traffic to your website. Even though it is sometimes dismissed as an outdated form of digital marketing, especially when...
One of the biggest content marketing trends right now is video. People love to watch videos, marketers love them because they boost engagement, and the technology needed to make good videos is readily available. Infographics are another popular type of content, which is also used...
Developing a good business website isn't an easy task. You have to choose the right design, the right copy, even the right fonts. Then you have to think about adding a blog, or product descriptions and images, or various other elements that affect the performance...
When you're trying to run a successful small business, one of your top priorities is to keep it lean. It's about doing big things with small investments and avoiding bloated expenses that don't deliver a good return. For some small businesses, this means avoiding to...
When everything works well, your business' website is one of the most valuable assets your business can have. It's always there, doing the work you assign to it. And sure, you have to tweak its design occasionally, but it's well worth the effort. That is...
First impressions matter. When you see someone for the first time, your brain is processing their appearance with an incredible speed. It is creating an opinion without you actually being aware that it's happening. You can't help it — we are a very visual species....
