It’s no big news that being mobile-friendly is a must-have usability feature for your website. With so many people viewing your web page on tablets or smartphones, you want to offer them the best browsing experience. But did you know that mobile compatibility can also affect...
How do people make purchasing decisions? You read about a product/service, you watch/read reviews online, perhaps you even get a free trial, if the nature of the product allows. But, most importantly, you want to be sure the product delivers what the company promises, and you...
The world has gone online, and you’ll not be surprised to hear that your website is now more important than any other of your marketing tools. For most people, search engines are the place to go when looking for a product or service, and your...
Internet has let businesses go global. You can reach a target customer on the other side of the world - but what if the customers you need are those located nearby? Many businesses - like hair salons or car repair shops - target local customers only,...
Unless you own a barber shop or a lingerie store, it’s not always clear who your target customer is genderwise. When promoting your business online, you just try to reach a certain age or professional group and don’t bother approaching your male and female audience...
SEO can be confusing. Google releases new algorithms and updates every now and then, and your hard-earned rankings suddenly go down. You need to adjust your SEO strategy and start climbing up all over again. However, there are basic optimization techniques that still work - more...
Google never lets SEOs’ minds rest. All the algorithm changes make your most powerful tactics of the last few years useless, if not harmful for the rankings. Link building has become one of those dubious SEO tricks: Google’s updates have scared search engine optimization pros...
Normally, it takes a person more than one web page to buy a product, request a quote, or sign up for a blog. That is why when your website analytics shows that a certain rate of visitors never goes further than just one page, it...
No matter what your business does or sells, you are sure to have hundreds of competitors on the web. Thousands, if you sell a product or offer a service that’s in high demand. How do you even get noticed in a crowd like that, let...
Even though Google has been heavily promoting its Authorship feature for the last few years, it’s still not that widely used - ironically, not even by Google’s own blogs. If Fortune 100 companies ignore Google+ Authorship, does that mean you should, too, because there must...
