Not even a single business wants to receive negative comments on social media or bad reviews on leading review sites. Sadly, it always happens no matter how much you try to avoid those issues. In situations like these, what matters most is that you know...
Every year a home needs thorough cleaning and its space requires adjustment to the new season. Similarly, your own website should be cleared of all clutters and trash content to pave the way for the current innovation. It means that what is advanced right now—when...
What do your ‘About Us’ or ‘Our Team’ pages feature? Probably you include your company mission statement, may be a short history, and very likely, a lot of generic information. But have you thought about including staff photos on those pages (and not just any photos,...
It’s no secret many entrepreneurs who are only starting their business are on a very tight budget. So, when it comes to building a website, you might be tempted to spend as little as possible on that. With content management systems like WordPress, platforms that...
Your website may look great and have tons of valuable traffic, but if it doesn’t convert that traffic into customers - it’s not doing the job. Conversion rates are on every marketer’s mind. Big name companies have special departments, focused on increasing conversions. But what are...
Even if your business is local and ‘brick-and-mortar’, you’ll still be using the digital world to promote it. For someone more comfortable with billboard advertising and direct mail, the transition to Internet marketing can be a little confusing. If you’re one of those digital marketing...
It’s no big news that being mobile-friendly is a must-have usability feature for your website. With so many people viewing your web page on tablets or smartphones, you want to offer them the best browsing experience. But did you know that mobile compatibility can also affect...
How do people make purchasing decisions? You read about a product/service, you watch/read reviews online, perhaps you even get a free trial, if the nature of the product allows. But, most importantly, you want to be sure the product delivers what the company promises, and you...
The world has gone online, and you’ll not be surprised to hear that your website is now more important than any other of your marketing tools. For most people, search engines are the place to go when looking for a product or service, and your...
Internet has let businesses go global. You can reach a target customer on the other side of the world - but what if the customers you need are those located nearby? Many businesses - like hair salons or car repair shops - target local customers only,...
