Unless you own a barber shop or a lingerie store, it’s not always clear who your target customer is genderwise. When promoting your business online, you just try to reach a certain age or professional group and don’t bother approaching your male and female audience...
SEO can be confusing. Google releases new algorithms and updates every now and then, and your hard-earned rankings suddenly go down. You need to adjust your SEO strategy and start climbing up all over again. However, there are basic optimization techniques that still work - more...
Google never lets SEOs’ minds rest. All the algorithm changes make your most powerful tactics of the last few years useless, if not harmful for the rankings. Link building has become one of those dubious SEO tricks: Google’s updates have scared search engine optimization pros...
Normally, it takes a person more than one web page to buy a product, request a quote, or sign up for a blog. That is why when your website analytics shows that a certain rate of visitors never goes further than just one page, it...
No matter what your business does or sells, you are sure to have hundreds of competitors on the web. Thousands, if you sell a product or offer a service that’s in high demand. How do you even get noticed in a crowd like that, let...
Even though Google has been heavily promoting its Authorship feature for the last few years, it’s still not that widely used - ironically, not even by Google’s own blogs. If Fortune 100 companies ignore Google+ Authorship, does that mean you should, too, because there must...
Facebook hashtags have been around for quite a while, but they lacked the functionality that hashtags have on other social media websites like Twitter. Finally, you will be able to get a feed of posts that contain a certain hashtag when you click on it,...
Only five years ago, could you imagine that your own online reputation would influence the position your content gets in search results? Nobody could. But today this is the reality: introducing its Author Rank system, Google will from now on give better search results positions to...
When you decide to get a new design for your website, you think of the way it will look, function and sell. But many business owners forget about the way their newly revamped website will rank - or think that ranking is something that is...
Here’s How “Overnight” SEO Can Kill Your Rankings - And How to Avoid That Let’s be honest: we are all a little bit impatient and lazy. We want to get results immediately, without spending too much time or making too much effort. When it comes to search...
