Unless you’re sending handwritten letters by post and running all your finances in a spiral notebook, I’m sure you also use a variety of software in order to be productive and competitive. From emailing to spreadsheets or full-blown workflow systems, the success of the business itself often...
You’ve read a lot about the benefits of using video marketing. You got together some video production gear, or you contracted a digital media agency to produce a video for you. Your video is done, and it looks awesome. Now what? The next step, of course,...
One thing businesses can have too much of when using video marketing is — freedom. It sounds counterintuitive, but there’s so much you can do with the video that it can often get too hard to pick a direction and stick with it. A video...
You can safely say that the digital revolution kickstarted an evolution in the business world, and that evolution is still happening. You see it every time a retail chain is forced to close its doors. Customers are expecting a shopping experience that integrates the digital...
Online security has come up as the source of major concerns for businesses and private internet users alike. This year, we’ve seen a ransomware attack against a government website in Canada. TaskRabbit was hacked. Millions of documents containing sensitive personal information were hacked, leaked, or...
Websites become outdated. There’s nothing you can do about it — you have no control over the changing web design trends. What you can do is assess your website periodically to find out whether it’s in need of a design update. If you’re heading into...
Among the many activities successful businesses invest time and money in, finding out things about their target market is one of the more important ones. It pays off to have knowledge about the people you’re trying to sell products or services to. So much so...
For business owners, digital disruption is a double-edged sword. On the one hand, disturbing the established order and practices have made it much harder for some businesses to survive. However, that same disturbance led to many new opportunities opening up for businesses who were able...
No matter how technical it might look, building a website is a creative labor. The choices you must make for your website, the type of content you will use to give your website life, and the visuals that will attract and hold your customers’ attention...
That Google sure likes to keep itself busy. They’re constantly making new rules for search engine optimization. They’re always making new products that are too good not to be used. And they’re always making you jump through hoops. And now they want you to use...
