One of the most important decisions you need to make when starting a new business is how you’re going to name it. Names aren’t important in the same way a business model is, or having quality products is. The name you pick will be in...
Websites are not perishable goods. You can make one for your business, put it online, and as long as you pay your hosting services, the website can be online indefinitely. But should you do that with your website, just put it online and let it be?...
Facebook is an invaluable tool for small businesses looking to grow, reach out to existing customers, and acquire new ones. The marketer-friendliness of the social network is without match, and the fact that more than a billion people use it every day makes Facebook a...
There's no way to avoid the fact that Facebook, the world's most widely used social network, is a place where small businesses need to be. Facebook lends itself to many different types of marketing campaigns, it's the social network that offers the greatest reach, and...
The term "social proof" has been thrown around a lot in the marketing community the past couple of years. Landing pages that don't feature some kind of social proof, usually in the form of a user testimonial, are all but extinct. And there's a lot...
Could you imagine a well thought out and ultimately successful online marketing campaign that doesn't have a social media component? You probably can't. Social media is omnipresent. You might not be a fan of it, and you might not have a profile on it, but...
Why do marketers perform market research? It's about the four P's — product, pricing, placement, and promotion. Of course, you can find out some other useful things by doing market research, but it all comes down to this: market research is an activity whose aim...
Once upon a time, before everyone figured out just how valuable local search can be to their business, ranking well was much easier. And Google also made it easy because that box that displays local search results used to contain up to seven results. In...
Business owners, marketers, and salespeople are very well aware of how important lead generation is. In order for people or businesses to be able to buy products or use services, they first have to become leads — they have to express a certain level of...
Automation, the process of delegating time-consuming, repetitive, or mundane tasks to specialized software solutions, is in full swing. Automation tools have found their place in various industries. Recruitment is to a large degree supported by automation. Automation is also helping with customer service. And, of...
