First impressions matter. When you see someone for the first time, your brain is processing their appearance with an incredible speed. It is creating an opinion without you actually being aware that it's happening. You can't help it — we are a very visual species....
Small businesses could use every advantage they can get when it comes to attracting new customers. Often enough, the biggest boost to their customer base is made by well designed and implemented online assets and activities. Social network presence, email lists, and search engine advertising...
One of the most common ways of setting up digital marketing assets is to have them feed into a central hub — the business' website. The website where you put all of your conversion-driving content, visuals, and web design elements. And this type of setup...
It's always a sound choice to follow the current web design trends. Websites need to show that they're keeping up with the times, and doing the things they can do to become more visually appealing to its visitors. It also helps to adopt the latest...
What are the social media platforms your business is using? Facebook is probably in there because Facebook is the social platform every business uses. If you’re going for local rankings, Google My Business is probably in the mix, as well. And how about Instagram? The Facebook-owned...
Your business' Facebook page is a valuable marketing asset. Facebook, the world's biggest social network, is used by more than a billion of people, and you have the chance to reach all of them. Not that you will, of course, but the fraction you'll be...
In most cases, you can’t have a successful business without a successful website. Even the small local brick-and-mortar businesses that previously depended only on walk-ins are now becoming Internet savvy and chasing the coveted local-searching customers. So a website is a necessity. But if you want...
One of the most important decisions you need to make when starting a new business is how you’re going to name it. Names aren’t important in the same way a business model is, or having quality products is. The name you pick will be in...
Websites are not perishable goods. You can make one for your business, put it online, and as long as you pay your hosting services, the website can be online indefinitely. But should you do that with your website, just put it online and let it be?...
Facebook is an invaluable tool for small businesses looking to grow, reach out to existing customers, and acquire new ones. The marketer-friendliness of the social network is without match, and the fact that more than a billion people use it every day makes Facebook a...
