One of the biggest content marketing trends right now is video. People love to watch videos, marketers love them because they boost engagement, and the technology needed to make good videos is readily available. Infographics are another popular type of content, which is also used...
Developing a good business website isn't an easy task. You have to choose the right design, the right copy, even the right fonts. Then you have to think about adding a blog, or product descriptions and images, or various other elements that affect the performance...
When you're trying to run a successful small business, one of your top priorities is to keep it lean. It's about doing big things with small investments and avoiding bloated expenses that don't deliver a good return. For some small businesses, this means avoiding to...
When everything works well, your business' website is one of the most valuable assets your business can have. It's always there, doing the work you assign to it. And sure, you have to tweak its design occasionally, but it's well worth the effort. That is...
First impressions matter. When you see someone for the first time, your brain is processing their appearance with an incredible speed. It is creating an opinion without you actually being aware that it's happening. You can't help it — we are a very visual species....
Small businesses could use every advantage they can get when it comes to attracting new customers. Often enough, the biggest boost to their customer base is made by well designed and implemented online assets and activities. Social network presence, email lists, and search engine advertising...
One of the most common ways of setting up digital marketing assets is to have them feed into a central hub — the business' website. The website where you put all of your conversion-driving content, visuals, and web design elements. And this type of setup...
It's always a sound choice to follow the current web design trends. Websites need to show that they're keeping up with the times, and doing the things they can do to become more visually appealing to its visitors. It also helps to adopt the latest...
What are the social media platforms your business is using? Facebook is probably in there because Facebook is the social platform every business uses. If you’re going for local rankings, Google My Business is probably in the mix, as well. And how about Instagram? The Facebook-owned...
Your business' Facebook page is a valuable marketing asset. Facebook, the world's biggest social network, is used by more than a billion of people, and you have the chance to reach all of them. Not that you will, of course, but the fraction you'll be...
