Among the many activities successful businesses invest time and money in, finding out things about their target market is one of the more important ones. It pays off to have knowledge about the people you’re trying to sell products or services to. So much so...
For business owners, digital disruption is a double-edged sword. On the one hand, disturbing the established order and practices have made it much harder for some businesses to survive. However, that same disturbance led to many new opportunities opening up for businesses who were able...
No matter how technical it might look, building a website is a creative labor. The choices you must make for your website, the type of content you will use to give your website life, and the visuals that will attract and hold your customers’ attention...
That Google sure likes to keep itself busy. They’re constantly making new rules for search engine optimization. They’re always making new products that are too good not to be used. And they’re always making you jump through hoops. And now they want you to use...
Local search has emerged as the perfect tool for small local businesses that operate brick-and-mortar only. It was a perfect storm of Google’s domination of online search, the expanding use of smartphones, and the dying off of the big retailers that made it all possible....
There is no way you can have a business today and not have it show up online. Even the small mom-and-pop corner shops have a digital presence. If you don’t want to make one for your business, don’t worry — other people will. Unhappy customers...
The world of retail is undergoing significant changes. We’ve seen a lot of big retailers close stores or declare bankruptcy in the past couple of years. The factors that influenced the retailers into shutting their doors are many — people are not buying clothes as...
Digital marketing is an effective tool for customer acquisition. Social media marketing gives your business a huge reach. Content and email marketing allow you to convince people to visit your website. Landing pages are efficient for when you want to convince people to check your...
If you want your website to rank well on Google, you have to make sure it is mobile friendly. The times when you were able to get away with thinking in terms of desktop devices alone are long gone. People are using mobile devices to...
Lead generation is so important for a business that you can't just have ten ways of doing it. You want to have as many options as possible, and you want to constantly try out new things. You never know whether the next lead generation method...
