The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local...
From the early human cultures to the advanced civilization we live in today, it seems that listening to stories has always had a very important role. Stories are a way we used to transfer knowledge from one person to another, and from one generation to...
For many businesses, their website is the center of their online activity. All the other things, such as presence of social media and ads, all serve the purpose of bringing people to their website. It's where potential customers see what the business is about. It's...
Adding video content to your marketing campaigns can be beneficial in more ways than one. You can do things with video that simply can't be done with still images or text, you can find whole new ways to get audiences engaged, and you can reach...
Conversion rates, reach, search rankings, and consumer behavior are some of the things any marketer, and most business owners need to pay close attention to. Businesses need a way to reach new customers, they need to find the most efficient way to get those customers...
Deciding where to place a landing page contact form, and how long does the form need to be to achieve maximum effect, is part science and part art. We know that contact forms, and forms in general, are an important part of lead generation. Getting...
How much knowledge do you think is needed to set up a basic website? It's not a lot. You need an idea, a few bucks for buying the domain name, a little bit of know-how that will allow you to install WordPress, a basic understanding...
Content is the name of the online marketing game. At least, it's one of the names, one that's getting more and more attention. With attention comes competition, the results of which are painfully obvious to us whenever we do an online search - the Internet...
With the usual website monetization schemes, as well as those relying on content, covered, in this article, we'll focus on the website monetization tactics that don't fall into either of these categories. Sell Your Services This is one of the usual reasons for creating a website, or...
In the first article in the website monetization series, we've discussed how to make money off your website by selling ad space, creating a mailing list, and becoming an affiliate. In the second part, we'll see how you can use content as a way to...
