The United States Postal Service's Every Door Direct Mail® is a service many a small and medium business can use to grow. Direct mail isn't a thing of the past, and it's still as effective at reaching customers as it ever was. But if you're...
If the term "search engine optimization" sounds obscure and elusive to you, don't worry. Even the people whose job it is to optimize content for search engines sometimes have a hard time understanding every single parameter that makes a web page appear at the top...
There is a difference between having a website which can be accessed on a mobile device, and having a website which is optimized for viewing on a mobile device. Only one of the two will be easy to navigate and look at on a device...
Let’s say you’ve already figured out that businesses which miss on digital advertising opportunities are businesses which miss out on revenue. And let’s say that you’re about to spend your first digital advertising budget. You’ve got your business’ blog all covered, and you want to...
No matter how good of a website your business has, or how much time and money you’ve poured into it, it will be worth next to nothing if you can’t get people to come and see it. Websites aren’t something you build just for the...
Makings of a Product Page that Sells Think about your website as a bricks-and-mortar store. The homepage is the shop window, and you need to dress it up to showcase your products and attract customers. But a beautiful window means nothing if what’s inside doesn’t match...
Too many people believe that, as far as their business’ website is concerned, all they need to do is make sure that it’s online. Some think that’s all websites are good for - to be there if someone stumbles upon them. Others know that a...
Think about any big corporation you ever had to deal with in your life. What are the first words that come to your mind? Are they, by any chance, “cold,” “distant,” or “impersonal?” Because for a lot of the people, they are. Big corporations aren’t...
To an onlooker, the world of search engine optimization probably seems like a dull, nerdy, and completely unglamorous branch of marketing or advertising. True enough – it’s not glamorous, and whether it’s a particularly nerdy field of marketing is up for debate. But no one...
Good businesses are the businesses which know how to get new customers through their front door. Great businesses, on the other hand, are businesses which know how to get existing customers to come back. Repeating customers do not only spend more money than new customers,...
