Search engine optimization is all about getting a website onto the first page of Google search results for a targeted keyword. Everything revolves around that - the further your website is from the coveted first page, the less likely it is that people will actually...
People are hardwired to process visual information quicker and easier than they process textual information. Ninety percent of information our brains process every day come from visual sources, and our brains process that information sixty thousands times faster than they process textual information. It's no...
Just a couple of years ago, keyword density was all the rage in the field of search engine optimization. It was one of the metrics SEO experts relied on the most in their efforts to ensure good search engine rankings for their content. Keyword density...
When someone stumbles upon your business' website or is sent there from your social networking profile, pages that link to your website, or any other source of traffic, there's one thing you expect to happen. You want the person to go from looking and browsing...
The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local...
From the early human cultures to the advanced civilization we live in today, it seems that listening to stories has always had a very important role. Stories are a way we used to transfer knowledge from one person to another, and from one generation to...
For many businesses, their website is the center of their online activity. All the other things, such as presence of social media and ads, all serve the purpose of bringing people to their website. It's where potential customers see what the business is about. It's...
Adding video content to your marketing campaigns can be beneficial in more ways than one. You can do things with video that simply can't be done with still images or text, you can find whole new ways to get audiences engaged, and you can reach...
Conversion rates, reach, search rankings, and consumer behavior are some of the things any marketer, and most business owners need to pay close attention to. Businesses need a way to reach new customers, they need to find the most efficient way to get those customers...
Deciding where to place a landing page contact form, and how long does the form need to be to achieve maximum effect, is part science and part art. We know that contact forms, and forms in general, are an important part of lead generation. Getting...
