Your business website isn’t a piece of property where you get to showcase something that’s built without a purpose or a goal in mind. There’s no room on your website for anything that won’t make your website or business look better or make it easier...
As a business owner who uses digital assets, you probably understand how important it is to collect user data. Data is what lets you fine tune everything from your website content and newsletters to various AI and machine-learning powered personalization features. Data collection happens on...
Losing customers is a normal part of doing business. Losing too many isn’t good, especially if it’s happening because of something your business did. But there’s more than enough things completely out of your control that can cause customers, even the loyal ones, to walk...
Content has always been important for businesses that want to make their mark online. Content is what attracts an audience, tells the search engines to give a good rank, and builds your reputation in the industry. But the amount of attention content has been getting...
Blogging is no longer just for stay-at-home moms and chefs. Businesses today are increasingly discovering the benefits of blogging. Like any valuable communication about your business, blogging significantly helps with search engine rankings; it builds relationships with clients; and it attracts new, quality traffic to...
While web design is vital to the longevity of your website, it should never take seniority over SEO (Search Engine Optimization) performance. There is an intricate balance between SEO and web design, and the trick is gracefully balancing the two. Your web design...
You may not consider the design of your website to be high on your list of priorities, but the truth is that your design is a key part of targeting your audience. Have you ever visited a website while surfing the web only to find...
