It still might be too early to say that humanity has become inseparable from our mobile devices. But remember the feeling of dread when you realized you left home without your smartphone by accident. Think about spending a whole day without a smart device in...
The two hard facts about brand recognition are simple: it’s not a product of chance, and it’s not something you can create overnight. Brand recognition is a product of careful planning and implementation. It takes time to figure it out and start seeing results. And...
When your website starts looking a bit stale, it’s the perfect time to give it a bit of a lift. Websites need regular redesigns, that’s true. But in between them, there’s no reason why you wouldn’t get in touch with someone who’d be able to...
Smartphones wouldn’t be half as interesting if it weren’t for mobile apps. There would barely be a reason to look at a smartphone. More than 90% of the time people spend using smartphones is spent inside an app. That’s more than four and a half...
How great was it when you first saw your website on the first page of search results after a query? The first page of Google results is highly coveted real estate, a place where every website wants to appear. Having good search engine visibility doesn’t...
When Amazon moves forward, whatever stands in its way gets steamrolled. Bookstores, record shops, and other kinds of brick-and-mortar stores have all been influenced by the e-commerce juggernaut. Online stores were affected, too, but their story wasn’t nearly as dramatic as those of shops with a...
Emails, the most ubiquitous form of online communication, aren’t usually praised for their aesthetic appeal. Let’s be honest — most people don’t even think emails can be pretty or appealing. And unless they’re composing a super-engineered form of a newsletter, people don’t bother with making...
Your website is the place to which all the digital roads you’ve built over time lead. That content you post on Facebook or Instagram? Probably leads to your website. Those PPC ads you’re setting on Google Ads? They also probably lead to your website. The...
Business is always competitive. You can rarely find businesses that are sole occupants in their niche, or have such dominance over a niche, that they don’t have to compete. But even if you’d be able to find such a business, you would probably notice that...
Online reviews, the good and the bad ones, are an unavoidable side effect of doing business in the 21st century. It’s incredibly difficult to avoid getting your business reviewed. Even local brick-and-mortar stores have customers who will write something online about them, whether they like...
