We find ourselves in unprecedented times. Ever since COVID-19 began, businesses have struggled to maintain the same level of sales that they were doing before. It’s no surprise that some businesses are still excelling; these are the businesses that were either prepared for a pandemic...
We are in a time of great uncertainty, with a lot of small businesses having to shut their doors unless they are a critical business due to COVID-19. This has led to a lot of small business owners worrying about their future and left with...
We live in uncertain times - especially with the recent events regarding a certain flu-like illness. Naturally, you might be a bit worried; we all are - however, you still have a business to run! There are plenty of businesses who seem to have just… given...
Just because in the last couple of weeks we've been facing interesting times, it's no reason you should slow down on your promotion. What you do now will reflect on your income and production statistics in the weeks to come. Use this time to work on...
Did you know that eighty percent of online users across the globe have at least one social media account? In fact, social media users went beyond 34 billion individuals in 2019. Marketers and business owners know such platforms are vital for the success of their...
‘Conversion’ is one of those words you’ll hear, read or see EVERYWHERE in the world of business. It doesn’t matter what industry you’re in, what service you provide or what product you sell: it’s all about conversion. So, what exactly is conversion? Imagine this: you’re online, scrolling...
Nobody expected the internet to take off the way that it has; now, it’s really an empire of its own. Every day, more and more businesses choose to use online platforms over traditional ones to sell their products, deliver their services, and most importantly -...
Building a great website is only one half of the battle; next, you’ll have to consider the ongoing website maintenance! Here’s a checklist of must-do activities that are absolutely crucial to complete at the beginning of EVERY new year, to make sure that your website...
In a world of websites and accessing information with just a click, content is highly critical. Your content gives the visitors of your website a reason to keep returning. Hence, the heart of a successful website is repetitive visits. The way to repetitive visits is...
Having a small marketing budget is like being stuck in a vicious circle. If you can’t invest in marketing, you can’t grow your business. If you don’t grow your business, you can grow your marketing budget. And while you’re going round and round this circle,...
