Your website is the place to which all the digital roads you’ve built over time lead. That content you post on Facebook or Instagram? Probably leads to your website. Those PPC ads you’re setting on Google Ads? They also probably lead to your website. The...
Business is always competitive. You can rarely find businesses that are sole occupants in their niche, or have such dominance over a niche, that they don’t have to compete. But even if you’d be able to find such a business, you would probably notice that...
Online reviews, the good and the bad ones, are an unavoidable side effect of doing business in the 21st century. It’s incredibly difficult to avoid getting your business reviewed. Even local brick-and-mortar stores have customers who will write something online about them, whether they like...
In little over a month, the digital world will be saying their last goodbye to Google Plus. It was a social network that no one really wanted, and even the backing of the most powerful tech company did little to change that. Google Plus will...
Business owners usually have to juggle a lot of activities and tasks during the day. The smaller the business and tighter the budget, the more business owners must do on their own. Finding the time for everything isn’t easy, so the last thing anyone would...
Do you know who can afford not to have a website these days? No one. Individual people can still do perfectly fine with social media alone. But if they are at all interested in personal branding, they need to take complete control over their online...
Business people who want their enterprises to succeed in the digital era understand that what happens online affects their business as much as the things that happen offline. It’s the customers, clients, business associates, and even competitors — they are all a part of the...
January isn’t the busiest month of the year. It’s not just that the winter slows everything down. The December revelries often leave us with depleted budgets and depleted stores of happiness neurotransmitters, which only adds to the bluey feeling of January. What’s the best way to...
With a whole year ahead of us to develop and improve your business’ online presence, let’s first admit that you have so many different directions you can take online marketing in. There’s social media and marketing on social networks. There’s content marketing, along with website...
The New Year’s resolution is a beloved tradition for many of us, even though chances are we won’t live up to our promises. As the year goes on, our determination falters, and we end up only doing a part of the things we promised, at...
