Building a great website is only one half of the battle; next, you’ll have to consider the ongoing website maintenance! Here’s a checklist of must-do activities that are absolutely crucial to complete at the beginning of EVERY new year, to make sure that your website...
In a world of websites and accessing information with just a click, content is highly critical. Your content gives the visitors of your website a reason to keep returning. Hence, the heart of a successful website is repetitive visits. The way to repetitive visits is...
Having a small marketing budget is like being stuck in a vicious circle. If you can’t invest in marketing, you can’t grow your business. If you don’t grow your business, you can grow your marketing budget. And while you’re going round and round this circle,...
Getting people to read your blog can be hard work. Most people try to focus on their writing skills, which is of course important, or coming up with unique ideas. However, there are some easier things you can do to generate more interest for your...
Digital marketing is very important for any modern business. Most potential customers are already accustomed to the digital environment, so seeing your ads and social media sites is a great way to get to them. Here are 5 tips to help you along your way. TARGET...
These days it’s important to have a website that helps attract more users. One that is informative and stands out from other websites. An attractive helpful website that turns potential customers into returning customers. While designing a website, it’s good to understand the do’s and...
Customer reviews are a pivotal point for any online business. They help establish trust and credibility with your audience and can help boost your conversion rates. People buy things from recommendations – from a friend, a family member, or an online review. Surveys have shown...
When creating a website where you are trying to attract customers, it's important to have your goals in mind. The primary one is usually getting them to buy your product but other goals could be getting them to sign up to your newsletter, download your...
Websites are practical things. You build one with a specific goal in mind, and then you fine-tune it to get you to that goal as soon as possible. You want to sell to people online? Build an online store, optimize it for organic traffic, and...
As a small business owner, you would do yourself a disservice by not asking yourself just how much your small business could use a website. After all, there are always better things to spend money on. More impactful things. Things that will bring people through...
