Having the right tools to grow your business is essential in any industry, but it’s necessary if you’re in an industry where growth is vital. Without these tools, you could spend your time and money on entirely irrelevant activities that ultimately hurt your bottom line instead of helping it. Thankfully, this guide will show you 8 must-have tools to help you reach new heights of engagement and revenue.

1. Google Analytics

Google Analytics is the most popular web-analytics service in the world, with over 200 million active users. With analytics data, you can track site traffic metrics such as impressions, clicks, and visitor information like location or device type. You can also track conversions on your website using its ecommerce features.

2. Spreadsheets

It’s essential to plan content so you can spend time creating it. Spreadsheets are a great way to organize your thoughts and keep everything in one place. You could create different sheets for the following:

  • Ideas for posts or topics
  • Content creation calendar with days, weeks, months, and quarters
  • Blog post list by topic or subject with titles, draft status, date completed/published, date due
  • Monthly/quarterly promotions list with a schedule of when they’ll be released.

3. Site Analytics

Site analytics will allow you to measure how successful your website is. You should find out how many people visit your site, what pages they view, how long they stay on the site, and what keywords are searched to bring them to your site. Site analytics also lets you see which posts were read or shared the most.

4. Email Automation

Email marketing is the best way to stay in touch with your customers. It gives you a free, unlimited way to reach out to your current and past customers. Email automation saves time on repetitive tasks such as monthly newsletters or tracking shipped orders.

5. Chatbots

Chatbots are a great way to break through the day-to-day clutter of your customers’ lives. They’re smart enough to build relationships with customers, improve interactions, maximize engagement, and provide real-time assistance across several channels. One thing is for sure: you should use them.

6. Answer the Public

Searching for high-quality free SEO tools can be difficult. However, Answer the Public is a good choice. You need to insert the keyword that you want to focus on. The next thing you do is enter your question or statement, and it will provide some great questions that people are asking about your topic of interest.

7. User Generated Content

User Generated Content (UGC) is a powerful tool for your marketing strategy. However, UGC can take up time and money that you might not have. Fortunately, there are ways to incorporate user-generated content into your marketing strategy without hassle or expense.

8. Personalized Content

Personalized content can be a powerful tool to grow engagement and revenue. You want your content explicitly tailored to subscribers, so they feel like you speak directly to them.


Take a look at these eight tools for online engagement and revenue growth. These tools will get you on the right track to more sales, leads, followers, likes, shares, comments, traffic, and conversions.