Many people have the misconception that creating a stunning website and pressing publish is enough. However, it could not be further from the truth. Businesses evolve with time just like people. Since you are not the same person that you were 5 years ago, you should not expect the same from your business. It is crucial that your website reflects the growth of the business. This post takes a close look at why you need to keep your website fresh. So, what are you waiting for? Let’s dive in.

1. Updates Help Boost User Trust

When you have a website, you need to make sure that it continuously reflects the position of the business. By keeping your website fresh, you tell visitors that your business is open. While, outdated content, product pages of products that no longer exist, and old emails break down the trust that visitors have about your business. Hence, you need updates at least for ensuring that your website is reliable and accurate. 

2. Provide the Big Picture

When you update your website, you get to show the big picture to your target audience. Keep changing design elements to ensure that the website looks fresh and updated. Now, it does not mean that your website design needs an overhaul every week. But, it is important to refresh the website from time to time such as by adding new homepage images or changing the fonts. Thus, you will get to keep visitors coming back. 

3. Must-Update List

To ensure that your content is accurate for visitors, you need to consider the must-update list as mentioned below.

  • Contact Information: The first thing that you need to update is the contact information. If you provide outdated and inaccurate contact information, visitors will quickly lose faith in your business. Therefore, the email address, office address, phone number, and other contact details should be reliable.
  • External Links: If your website has links, you should check those links to see if they are still alive. The last thing you need is to link your website to those web pages that no longer exist.
  • Social Media: Go through the social icons to ensure that they are linked to relevant social accounts. Moreover, you also need to keep those channels updated through regular posts.
  • Sales: If you have an online store, you need to share specials and sales information so that visitors will keep visiting your site.
  • Blog: The best way to engage with your target audience is by adding a blog. Once you have added a blog, you should regularly post content to keep visitors hooked.


The truth is that updating your website and keeping it fresh allows you to improve your SEO ranking. SEO is responsible for helping your website appear when visitors search for something relevant. By posting fresh content and including accurate links, you get to boost your ranking on Google and other search engines.


Once you have finished reading this post, you will know about the basics of keeping your website fresh. There are plenty of benefits to updating your website. The best way to do this is by hiring a website expert like KexWorks Web Design.