With competition at an all-time high, businesses are on the lookout for a way to stand out. This is where content comes into place. Businesses require relevant and consistent content if they want to succeed. When creating content, you need to know who your audience is, what they need, and how you can give it to them. To answer these questions, you have to develop a killer content plan. To help out, we have prepared the perfect guide. We share the top steps that will prove useful.
1. Create Customer Personas
The first step to creating a killer content plan involves creation of the customer personas. When you create customer personas, it allows you to keep on track when generating content ideas. After you have developed the personas, you will know who your ideal customer is. Create at least 2 to 3 personas to ensure that the online and offline publications properly convey your brand to your target audience.
2. Identify Customer Search Intent
The term “search intent” refers to the motivation behind an online search. For instance, if you type “McDonalds” on Google, it means that your intention might be to find the nearest McDonalds outlet. Someone else might be searching for the McDonalds Twitter account or the latest news about the company. It is the little details that matter. You need to provide your target audience with the information based on their search intent. It is classified under four sub-categories as mentioned below.
3. Find out More about Your Competitors
If you do not look out for your competition, it is impossible for you to compete. By learning more about competitors, you get to learn about new ideas which you can incorporate into your own content strategy. However, plagiarism should be avoided at all costs. Check out competitor websites and social media accounts to keep an eye on your competition. There has got to be something that you can learn.
4. Keyword Analysis
Next, you need to conduct a keyword analysis. Once you have identified 3 to 4 competitors in your field, you can use SEM rush to conduct a keyword gap analysis. It will help you identify where you can rank better. SEM rush provides you with information about each term and keyword as well as how many people search for them.
5. Combine all the Ingredients
After following the steps mentioned above, you can get started on creating the best content plan. Create a plan which focuses on content aimed at targeting the ideal customer. You need to incorporate the right keywords and phrases to capture their attention. Make sure to keep content natural to attract your target audience. Create a variety of content to keep your customers hooked.
6. React and Amplify
Finally, you need to monitor your progress and react to amplify your efforts. Find out what works and what doesn’t and adjust accordingly. It will allow you to rank better and boost conversions.
Once you have gone over this post, you will be able to create a killer content plan in no time. Follow our advice to achieve your goals.