Are you preparing to launch a new website for your startup? Or perhaps you’ve been managing your domain for some time, but struggle to attract consistent traffic? Before diving into costly Google ad campaigns or expansive content marketing efforts, consider focusing on optimizing your website’s on-page SEO. This foundational aspect is within your control and serves as the first step toward enhancing your site’s visibility.

On-page Search Engine Optimization (SEO)

Represents the aspect of SEO where we have complete control, making it a crucial priority before venturing into other strategies. Drawing from my experience of building and growing the Live Lingua online language school on a bootstrap budget using SEO, I’ve gathered several effective techniques to share. Here are nine proven tips to elevate any website’s on-page SEO:

Optimize Each Landing Page

Ensure every landing page, including product pages, blog posts, and historical subpages, is optimized for 2-3 relevant keywords. Incorporate these keywords into title meta tags, the first H1 tag, and body text for maximum impact.

Include Related Keywords in H2 & Bolded Tags

Expand SEO effectiveness by integrating related keywords into H2 tags and bolded text across each page. This provides additional context for Google to understand and rank the page accordingly.

Utilize Meta Description Tags

While Google has indicated that keywords in meta descriptions don’t directly affect rankings, incorporating them can enhance click-through rates (CTR), potentially boosting your site’s position in search results.

Optimize Meta Title Tags

Enhance meta title tags by incorporating primary keywords, contributing to improved rankings. Craft titles that succinctly convey your business’s focus and offerings.

Strategize Internal Linking

Thoughtfully plan internal links to guide users to key sales-generating pages. Ensure relevant text within subpages is hyperlinked to pertinent internal content, maximizing both SEO and sales potential.

Prioritize Unique Content

Each landing page should offer unique content to demonstrate its value to Google. Supplement primary sales copy with additional content, such as product applications or business insights, below the fold.

Assess Page Load Speeds

Evaluate and optimize page load speeds to prevent diminished search rankings and user frustration. Utilize tools like Google Lighthouse to identify and address performance issues.

Ensure Readability for Google

Verify that page content is readable by search engine crawlers. Some website builders may generate pages that are visually appealing but unreadable to Google, potentially harming overall rankings.

Remove Unused Pages

Regularly audit and remove “dead pages” that receive minimal traffic, as they may negatively impact your site’s ranking. Consider redirecting or merging content from these pages to enhance existing content.

In conclusion, prioritize on-page SEO strategies to enhance your website’s ranking without significant financial investment. By optimizing landing pages, incorporating related keywords, and refining internal linking, you can significantly improve your site’s visibility and performance in search results.