The most important part of building a business and developing a brand is getting traffic to your website. Even if you produce high quality content, nothing matters if no one reads anything you create. There are tons of different sets for developing your online presence; you should read everything you can and then apply what is best for you and your business.
One of the most important things you can do to invest in your brand is optimize each and every post with keywords that will appear in search engines. SEO, or search engine optimization, is an essential way to drive traffic to your website.
How to Optimize Your Articles
Search engine optimization is as simple as finding the words that will rank in popular search engines like Google to get people visiting your website. Although it sounds easy, it is extremely difficult to find the right words that will actually rank in Google.
The first thing you need to do is optimize your titles to be picked up in search engines. You should include the keywords you are using within your title, preferably at the beginning. Your title should be under sixty letters; keep it short and sweet.
You should use your title to optimize the URL each and every individual article that you write and publish. The URL does not need to have the entire title in it, but you should definitely include your keywords so that people remember the point of your article and why they clicked on it in the first place.
Just as important as picking a great title with keywords is writing great, relevant subtitles. Your subtitles should describe the purpose of the section of your article while helping make your article easy to navigate.
Every part of your article should include your keyword, but it should not be excessive. You should be creating content that flows easily and read well; just find a way to include the keywords you want somewhere in every set of 100 words.
There are dozens of other important things you need to do to create SEO articles. You must make the page for mobile users, repair broken links, use redirections properly, incorporate schema, optimize your website with images, and most importantly, pick the right words in the first place.
Frankly, it will be impossible to put every aspect of SEO into your articles without a little help. It is incredibly complex and confusing. At KexWorks, we take all of the confusion and difficulty out of SEO for you; we will ensure that any articles that go up on your website are of the highest quality, and that they will be found through search engines.
Optimizing your website so that your articles are found through search engines is extraordinarily complex, but it is an essential part to creating a website and building a brand. If no one visits your website, your business will never experience success. Let us help you build a fantastic website; your business deserves it!