The world as we know it is rapidly changing. Gone are the days of the 90’s when business owners used newspaper ads or pamphlets to market their products. With each passing day, everyone, young and old, is shifting to the digital landscape. But not everything has changed. Be it the 20th century or the 21st, the biggest power any good marketer has are their words. Now, the only difference is instead of going door-to-door, business owners are taking up the use of search engine optimization, better known as SEO.
Digital Chiropractic Marketing is all the rage these days, and SEO plays a colossal role in it and various other marketing tactics utilized today. Nonetheless, there is never success without hard work. Applying SEO once is not enough, it is crucial that you pay close attention to your sales statistics and see what combination of words work best for you. You may require some tweaking here and there or sometimes must completely revise your choice of words altogether.
Here are some ways you can analyze if SEO is working for you or not:
How high is your site ranking across various search engine result pages (SERPs)?
One of the simplest methods to figure out if your SEO is on track is to see where your website ranks on multiple SERP’s. The higher the ranking, the more likely customers are to click on your website. Search engines such as Google or Bing analyze how relevant your page is to the user’s search query. The more the relevance, the greater the chances of attaining a position on the first page leading to an increase in organic traffic to your website – which may then lead to greater business leads for you!
Are people being attracted to your website?
For greater business leads through your website, it is crucial that users spend time browsing through your webpage. The more relevant and high-quality your content on the website is, the more likely users are to visit and be intrigued by your product or service.
One way to evaluate your progress in this regard is to use software such as Google Analytics. The service allows website owners to judge their performance by comparing the length of time an average user spends on your website with figures in the past. This way you can see if the application of SEO on your website has led to any significant gains.
What’s your bounce rate?
A trickier way to gauge the efficiency of SEO on your website is to look at the bounce rate. To be able to correctly interpret your bounce rate results, it is essential to note what kind of website you have. If your website is made up of one webpage then a high bounce rate is great news, however, if your website is made up of multiple web pages then a high bounce rate is not what you are looking for. What this essentially means is that users are only viewing the first webpage on your website before clicking back. For a one-page webpage, this means users are receiving all the information, but if the website consists of multiple web pages that means users are leaving without exploring much about your products.
Are people talking about your website?
As a marketing strategist, you want people to talk more and more about your product. This could be greater searches for your website, an increase in subscriptions, or people signing up for your newsletter. The stronger and more relevant your SEO is, the more people will be interacting with your website. Interactions mean people show a desire to know more about your product, and this insight becomes much more significant for you to sell your product better than any other rankings or insights.
There are several ways you can increase conversation and interaction on your website, for example designing it to be visually appealing, and using catchy headlines and infographics throughout your website. Having a strong call-to-action (CTA) on your homepage is incredibly beneficial and you will see your interactions grow!
Closely monitoring your progress and how your insights shift with shifts in your choice of SEO will surely lead to success for you. It is important to remember that you are not just increasing traffic to your website, but each new website visit is a potential lead and sale for your business.
Remember to keep analyzing and assessing your SEO to see what works best for you and don’t hesitate to scour the web to learn from experts in the field to learn and improve your skills for your business!