Instagram has become one of the most popular social media platforms. Although the giant started back in 2010, it has come a long way within a decade. Boasting over a billion monthly active users, startup businesses can use the platform to reach out to their target audience and grow. In fact, you can even include your product or service in each post. This post takes a close look at the top 4 marketing tactics for leveraging the full potential of Instagram. Let’s dive in.

1. Create Interactive Content

One of the best Instagram marketing tactics that startups can use is creating interactive content. Encourage your target audience to join in on the conversation through interactive content. Studies show that it helps boost retention and gets people to take notice, unlike passive content which goes unnoticed. Here is how you can create interactive content.

  • Utilize Instagram polls to get followers involved.
  • Keep words short and sweet.
  • Focus on providing instant gratification.
  • Taking a short quiz and sharing the correct answers.
  • Hosting contents.

2. Give Live Content a Go

Another great Instagram marketing tactic that you should consider is live content. It is about time that you gave it a go. Instagram TV has become extremely popular in recent times. More and more startups are using it to post long-form content to engage with their target audience and boost sales. Unlike Instagram Stories which only last a minute, IGTV posts allow you to share content that is more than an hour long. Highlight meaningful parts of the startup such as social responsibility and give your unique take on the world.

3. Take a Fresh Approach on the Platform

Instagram has been around for more than a decade now. It is important that you give classic features a fresh twist to keep things interesting. For instance, the “Swipe Up” feature acts a CTA button. However, you can change things by using it to direct users to your landing page and more. Reveal new products using the feature and give new ideas a try.

4. Tell Stories

Humans love stories. We find them to be entertaining and informative at the same time. This is why you have to focus on storytelling to succeed. As a new startup, you have a story to tell if you want to create a brand and get prospective customers to take an interest in what you have to offer. By telling stories, you get to connect with your audience. Instagram is not the place to spew ads. Instead, you need to work on building a strong relationship with followers. Through storytelling, you get to craft the perfect message in such a way that people take notice and act in the desired manner.


Now that you know the top Instagram marketing tactics, you can implement them to grow your startup business. You will be amazed to know the difference they will make. Therefore, you just need to give them a try.