Email marketing and blogging are two powerful tools that can work together to help businesses achieve their marketing goals. When combined, they can help you increase traffic to your website, grow your email list, and engage with your audience in a more meaningful way. In this article, we’ll discuss how to effectively combine email marketing with blogging to maximize your marketing efforts.
1. Drive Traffic to Your Website with Email Marketing
One of the primary benefits of combining email marketing with blogging is the ability to drive more traffic to your website. By including links to your blog posts in your email newsletters, you can encourage your subscribers to visit your website and read your latest content.
To make this strategy even more effective, consider using a teaser or excerpt from your blog post in your email. This can pique your subscribers’ interest and encourage them to click through to read the full article.
2. Grow Your Email List with Content Upgrades
Another way to combine email marketing with blogging is by offering content upgrades. Content upgrades are bonus materials that complement your blog post and provide additional value to your readers. Examples of content upgrades include e-books, checklists, worksheets, and more.
To access the content upgrade, readers must enter their email address, which can help you grow your email list. Not only does this provide value to your readers, but it also helps you build a more engaged email list.
3. Increase Engagement by Encouraging Readers to Explore More Content
Combining email marketing with blogging can also help you increase the amount of time people spend on your website. By including links to related blog posts within your emails, you can encourage readers to click through and explore more of your content.
This strategy can be particularly effective if you organize your blog posts into categories or series. By creating a logical flow between your posts, you can guide your readers on a journey through your content, keeping them engaged and interested in your brand.
4. Promote Your Evergreen Content with Email Marketing
Email marketing can also help you promote your evergreen blog posts. Evergreen content is content that remains relevant and valuable over time, regardless of when it was originally published.
By periodically sending emails that highlight your evergreen blog posts, you can remind your subscribers about the valuable content you’ve created in the past. This can help you drive more traffic to your older blog posts and keep them relevant for years to come.
5. Amplify Your Reach with Sharing Buttons
Finally, adding social media buttons to your blog posts and emails can encourage your readers to share your content with their own followers. This can help you reach a wider audience and increase your brand’s visibility on social media.
Be sure to choose the social media platforms that are most relevant to your audience and include share buttons in prominent locations on your website and within your emails.
To make the most of your email marketing and blogging efforts, it’s important to have a cohesive strategy in place. This can include creating a content calendar, developing a consistent brand voice, and tracking your results to optimize your efforts over time.
Key Takeaway: A Cohesive Strategy Can Help You Achieve Your Marketing Goals.
Combining email marketing with blogging is a powerful way to increase your website traffic, grow your email list, and engage with your audience. By using content upgrades, related blog post links, and social media buttons, you can create a cohesive strategy that helps you achieve your marketing goals. Remember to keep your strategy consistent and track your results to optimize your efforts over time.