Email marketing has become the most effective online marketing strategy in 2021. Companies saw immense success by investing in email marketing. The fact is that email provides the perfect communication tool to businesses.

Studies reveal that about 81 percent of SMEs use email for acquiring new customers and 80 percent of those businesses manage to retain existing customers with the help of email. Whether you want to launch a new product or grow your business, you need to learn about the top 5 email marketing trends for 2021 as mentioned below.

1. Mobile Optimization

One of the biggest trends that you will be seeing in 2021 is mobile optimization. Since half of the internet traffic is mobile-based, it should be obvious to optimize for mobile. Companies must create messages that can be viewed by people that use a variety of gadgets. Research shows that 75 percent of smartphone users rely on their phones to check their email. Therefore, it is crucial for you to optimize email messages for mobile users. It should instantly load and be mobile-friendly to boost the click-through and engagement rate.

2. Simplification of Email Content and Design

Another trend that you need to consider is the simplification of email content and design. The truth is that nobody has the time to read complicated messages. This is where the art of simplicity comes into place. Most of the time, less is more. Hence, you should aim to create weekly newsletters, sales confirmations, and other email messages that are sweet and simple.

3. Concise CTAs (Call to Actions)

The last thing you want is for your target audience to act in the opposite way than as desired. Before you hit send, it might be a good idea to go through your end goal. Concise CTAs have become a huge trend in 2021. Thus, you need to follow suit if you want to keep up. To take the effectiveness of simplicity to the next level, you also have to rethink the CTAs. Only include CTAs that send a clear message and are not vague.

4. Email Marketing Automation

Creating and sending emails to your customers is a time-consuming task. This is why email marketing automation has become so popular. Marketers can use a variety of tools to automate mundane tasks. In fact, the marketing platforms even allow you to segment the email subscribers to ensure personalized email messages can be sent. This trend is only likely to heat up.

5. Integration of Email Marketing with Social Media

Finally, marketers are also integrating email marketing with social media to expand their reach. It allows them to promote their business better. Besides, it makes sense to integrate email marketing and social media strategies as their main purpose is the same.


Once you have read this, you will know about the top 5 email marketing trends in 2021 that are taking the marketing world by a storm. Incorporate these trends into your marketing strategy to reach new heights.