Most of us spend up to 8 days every day using the internet. This means that we spend more time online than we sleep. There are different reasons why people use the internet such as for gaming, chatting, networking, and work. This is why it is crucial that you establish a strong online presence. Besides, around 97 percent of consumers research business online. Hence, you need to consider the following tips to boost your online presence.
1. Create a Modern Website
Today, customers have high expectations. If you do not have an attractive website, they would have a difficult time trusting your business. Website design plays a huge role in how people perceive your business. Therefore, you must create a modern website.
2. Focus on SEO
With as much as 49 percent of small businesses investing in SEO, you have no option but to improve your SEO game. Some great ways to improve your online presence include keyword research, content creation, and link building. You can even create a business blog to target more keywords.
3. Use Platforms That You Can Handle
When it comes to online presence, you must focus on quality. This is why it is best that you stick to the platforms that your audience uses. With just one to two accounts, you can achieve the results that you desire as long as you improve engagement. Some notable platforms that you can use include Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, SnapChat, and YouTube.
4. Consider Audience Instead of Followers
The most important thing that you need to realize is that your online presence does not improve if you have more followers. It is best that cultivate a quality audience that is interested in your offerings. It would ensure more comments and likes as well as user-generated content which you can repost.
5. Leverage Emotion
If you want people to share your posts, you need to leverage emotion. To hack the algorithm on social media, you have to create quality posts that get people to react. In order to attract others, you have to use emotional phrases, emojis, stats, and interesting images.
6. Be Active
The secret to improving your online presence is being active. You might have already heard of the advice. However, it is vital that you post regularly and engage with your audience. Share content from sources, answer direct messages, like comments, and respond to comments to show others that you care about them.
7. Create and Monitor Listings
As there are countless directories on the internet, you have to make sure that you have your own listings. Then, you must maintain them. Since consumers trust businesses that have a listing, you have to create listings.
After you have finished reading our post, you will know how to improve your online presence in no time. Make sure to keep testing different ideas to stay relevant. Every bit of effort will help you move toward your goals. Hence, you have to keep going.