Social media has taken over our lives and plays a huge role in the world of business. The fact is that social media is the future of internet marketing. If you are considering whether to focus on social media or not, you have come to the right place. The following reasons will make you realize its potential.

1. Satisfies Basic Human Need

Humans crave connection. They interact with other people to satisfy this basic need. It explains why social media has been embraced by everyone. According to a study, it was found that social media presence encourages users to visit the brand website and make a purchase. When a brand interacts with customers, it gets to form a connection which leads to an increase in sales revenue.

2. Ensures Cost-Effective Marketing

Although social media is not entirely free, it costs less money to advertise than traditional advertising methods. Besides, it also allows brands to gain valuable feedback from customers. This is why print media no longer reigns supreme and its importance is shrinking. As the newspaper and magazine industry takes a hit, it only shows the confidence that businesses have in social media as a cost-effective marketing tool. Moreover, customers are skeptical of traditional advertising and find online advertising to be more genuine which means that brands can easily gain trust through social media.

3. Establishes Brand Loyalty

Brands can take advantage of social media to share and recognize loyal followers and provide them special incentives and rewards. As customers would feel special, they will only appreciate your brand more. According to research conducted by ComScore and Group M in 2009, it was found that social media plays a huge role in organic and paid search. When customers are exposed to the social media profile of a brand, one can expect the click-through rate to increase by as much as 50%. Therefore, it is obvious that social media contributes to establishing brand loyalty and recognition.

4. It Is Live

The best thing about social media is that everything happens in real-time. Whether a customer has a problem or request, you can immediately provide support to boost satisfaction. Deliver prompt customer care to take your business to the next level. Addressing the needs of your customers will help you establish profitable relationships that last a long time. Besides, if you do not have a social media presence, you would encourage customers to share their negative experiences on their profile rather than reaching out to you which would affect your standing in the market.


Social media allows you to effectively build brand awareness, share brand positives, and grow. The truth is that no matter how you look at it, social media is here to stay. It has become the standard communication platform. Therefore, you have no option but to use it to your advantage. It is important to note that not having a social media presence would only affect your brand adversely. The time is now to invest in it.