Adding video content to your marketing campaigns can be beneficial in more ways than one. You can do things with video that simply can't be done with still images or text, you can find whole new ways to get audiences engaged, and you can reach...
Conversion rates, reach, search rankings, and consumer behavior are some of the things any marketer, and most business owners need to pay close attention to. Businesses need a way to reach new customers, they need to find the most efficient way to get those customers...
Deciding where to place a landing page contact form, and how long does the form need to be to achieve maximum effect, is part science and part art. We know that contact forms, and forms in general, are an important part of lead generation. Getting...
How much knowledge do you think is needed to set up a basic website? It's not a lot. You need an idea, a few bucks for buying the domain name, a little bit of know-how that will allow you to install WordPress, a basic understanding...
Content is the name of the online marketing game. At least, it's one of the names, one that's getting more and more attention. With attention comes competition, the results of which are painfully obvious to us whenever we do an online search - the Internet...
Online businesses should take blogging seriously. Businesses that blog have it easier when it comes to lead generation. People find blogs trustworthy. Blogs can influence people's decision to purchase a product or a service. And there's a good chance that customers will learn about a...
Marketers, at least the good ones, know better than to wait for the holidays to unleash the potential of social websites. These websites - and we're talking about Facebook, Instagram, and Pinterest, are a great sales driver throughout the whole year. But because they are...
With the usual website monetization schemes, as well as those relying on content, covered, in this article, we'll focus on the website monetization tactics that don't fall into either of these categories. Sell Your Services This is one of the usual reasons for creating a website, or...
In the first article in the website monetization series, we've discussed how to make money off your website by selling ad space, creating a mailing list, and becoming an affiliate. In the second part, we'll see how you can use content as a way to...
Here are two of the most important things when it comes to website monetization. Number one, you should know from the start that not every monetization model will work for your website. Your first pick doesn't have to be a success, and it might take...
