Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads...
Search engine optimization is all about getting a website onto the first page of Google search results for a targeted keyword. Everything revolves around that - the further your website is from the coveted first page, the less likely it is that people will actually...
People like to interact with video content. They like to watch it, they like to comment on it, they like to share it with their friends. Video content is the juggernaut of online marketing right not, and it's not showing any signs it will stop...
People are hardwired to process visual information quicker and easier than they process textual information. Ninety percent of information our brains process every day come from visual sources, and our brains process that information sixty thousands times faster than they process textual information. It's no...
The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if...
Just a couple of years ago, keyword density was all the rage in the field of search engine optimization. It was one of the metrics SEO experts relied on the most in their efforts to ensure good search engine rankings for their content. Keyword density...
Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a...
How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once...
When someone stumbles upon your business' website or is sent there from your social networking profile, pages that link to your website, or any other source of traffic, there's one thing you expect to happen. You want the person to go from looking and browsing...
The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local...
