Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a...
How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once...
When someone stumbles upon your business' website or is sent there from your social networking profile, pages that link to your website, or any other source of traffic, there's one thing you expect to happen. You want the person to go from looking and browsing...
The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local...
From the early human cultures to the advanced civilization we live in today, it seems that listening to stories has always had a very important role. Stories are a way we used to transfer knowledge from one person to another, and from one generation to...
There are so many things you can use the Internet for. It's an endless depository of knowledge, an endless source of entertainment, and a place to hang out with people. If you're a business person, however, you might be more interested in the Internet's potential...
For many businesses, their website is the center of their online activity. All the other things, such as presence of social media and ads, all serve the purpose of bringing people to their website. It's where potential customers see what the business is about. It's...
As a business person, advertiser, or marketer, what would you give to have the means to reach roughly one-quarter of this world's population? You know how important it is to be able to reach existing customers and find new ones; you know how important it...
Hashtag, the pound hashtag sign - # - you've probably seen pop up all around the Internet, was first introduced by Twitter back in 2009. A hashtag acted like a hyperlink that would, when clicked, show the reader all the tweets containing the same hashtag....
Adding video content to your marketing campaigns can be beneficial in more ways than one. You can do things with video that simply can't be done with still images or text, you can find whole new ways to get audiences engaged, and you can reach...
