Every year a home needs thorough cleaning and its space requires adjustment to the new season. Similarly, your own website should be cleared of all clutters and trash content to pave the way for the current innovation. It means that what is advanced right now—when...
How long have you had your business blog? May be a couple of months, may be a couple of years. At some point, you feel it has become somewhat stale. It’s like no matter what you write about, your content is never new and doesn’t...
What do your ‘About Us’ or ‘Our Team’ pages feature? Probably you include your company mission statement, may be a short history, and very likely, a lot of generic information. But have you thought about including staff photos on those pages (and not just any photos,...
Did you know your homepage has about 8-10 seconds to grasp the visitor’s attention? That’s not even long enough for an elevator speech. And yet, you need to fit your most compelling message into those 8 seconds, because otherwise your visitor bounces and might never come...
People come to your website, maybe visit a few pages, and then leave. Perhaps they are just not ready to buy yet, but the problem is you won’t have a chance to persuade them once they leave. Unless you manage to get their email and...
Writing content and using it to promote your business. How difficult can it be? If that’s what you are thinking as a novice content marketer, you might want to think again. Marketing your business with content is no rocket science, but it’s easy to make mistakes...
Every blog owner wants great search engine rankings to get more traffic. Every blog owner wants more engaged readers to get more comments and shares. Probably, you have always thought of these as of two different goals you need to address in different ways. But...
WordPress is great for blogs. That’s common knowledge by now. But did you know it’s also perfect for making your blog SEO-friendly, and you don’t even have to be tech-savvy to do that? WordPress is built with SEO in mind, so it’s packed with easy...
It’s no secret many entrepreneurs who are only starting their business are on a very tight budget. So, when it comes to building a website, you might be tempted to spend as little as possible on that. With content management systems like WordPress, platforms that...
When you have a blog, naturally, you want to get more traffic, more subscribers, more comments and shares. And there is this perfect length of a blog post that gives you all of it - or so says the legend. Well, the bad news is there...
