So, you have learned the basics of marketing on Google+. You have set up your page, joined communities, and started building a following. But time goes by, and it still doesn’t feel like Google+ works for you: there isn’t near as much activity on your...
Your Google+ business page is now all set up. You have figured out circles, communities, and other networking features the platform offers. Now it’s time to get proactive and start building a substantial following that you can work with to convert them to your customers...
Like with any social platform, the whole point of Google+ is networking. As far as that is concerned, Google+ offers a pretty standard thing - communities, and a few unique features, too - circles and hangouts. Now that you have started out with your G+ business...
Have you been ignoring Google+ in your social media strategy, because you thought no one ever uses it? You are mistaken, but you are not alone. It’s a common misconception, but once you start getting to know the platform, you’ll discover it’s a great place to...
Someone said email marketing was dead. They couldn’t be more wrong. A study by ExactTarget shows an average return on email marketing is $44.25 for every dollar spent. No matter how prominent social media and content marketing have become, emails are still an effective tool to...
Today nearly any business is present on social media - be it just a Facebook page or active accounts on every platform there is. But even though many business see social networks as a free promotion tool, in the end they are not free at...
So, you’ve heard that LinkedIn has become one of the top social platforms, and that it’s perfect for finding new business opportunities. You have registered, added some connections - but somehow you are not really getting any new business there. You lose your enthusiasm and...
As social media platforms came along, most ecommerce businesses are pretty excited about the sales opportunities they offer. However, even though social media sound like a gold mine, with their thousands and thousands of users and their free posts, there is a good old tool...
Social media have made it much easier to get heard. You can now instantly reach thousands of people to share information, engage, and entertain them. But the thing is social platforms are a two-way communication channel. Your audience wants to use them to reach you...
You may devote a lot of time and effort to selecting topics for your new posts, repurposing your content, researching and thoroughly analyzing each subject you choose - but it all won’t matter if the content does not get read. When you first start out as...
