Every blog owner wants great search engine rankings to get more traffic. Every blog owner wants more engaged readers to get more comments and shares. Probably, you have always thought of these as of two different goals you need to address in different ways. But...
WordPress is great for blogs. That’s common knowledge by now. But did you know it’s also perfect for making your blog SEO-friendly, and you don’t even have to be tech-savvy to do that? WordPress is built with SEO in mind, so it’s packed with easy...
It’s no secret many entrepreneurs who are only starting their business are on a very tight budget. So, when it comes to building a website, you might be tempted to spend as little as possible on that. With content management systems like WordPress, platforms that...
When you have a blog, naturally, you want to get more traffic, more subscribers, more comments and shares. And there is this perfect length of a blog post that gives you all of it - or so says the legend. Well, the bad news is there...
Your website may look great and have tons of valuable traffic, but if it doesn’t convert that traffic into customers - it’s not doing the job. Conversion rates are on every marketer’s mind. Big name companies have special departments, focused on increasing conversions. But what are...
Even if your business is local and ‘brick-and-mortar’, you’ll still be using the digital world to promote it. For someone more comfortable with billboard advertising and direct mail, the transition to Internet marketing can be a little confusing. If you’re one of those digital marketing...
Everyone blogs these days. Most likely, you already have a blog for your business - and good for you! It can be an effective marketing tool in this content-is-king era. But the question is how to keep the blog alive when you have a business to...
Even though it’s a common joke that Google employees are the only ones who use Google+ (because they have to), the platform is not dead at all. But it’s not just the 540 million active users per month that can encourage you to be present...
It’s no big news that being mobile-friendly is a must-have usability feature for your website. With so many people viewing your web page on tablets or smartphones, you want to offer them the best browsing experience. But did you know that mobile compatibility can also affect...
How do people make purchasing decisions? You read about a product/service, you watch/read reviews online, perhaps you even get a free trial, if the nature of the product allows. But, most importantly, you want to be sure the product delivers what the company promises, and you...
