Even though it’s a common joke that Google employees are the only ones who use Google+ (because they have to), the platform is not dead at all. But it’s not just the 540 million active users per month that can encourage you to be present...
It’s no big news that being mobile-friendly is a must-have usability feature for your website. With so many people viewing your web page on tablets or smartphones, you want to offer them the best browsing experience. But did you know that mobile compatibility can also affect...
How do people make purchasing decisions? You read about a product/service, you watch/read reviews online, perhaps you even get a free trial, if the nature of the product allows. But, most importantly, you want to be sure the product delivers what the company promises, and you...
Think about the company websites you have seen lately. When you get to know a company, it’s the ‘About Us’ page you probably check out second or third, because you need to know the people you’ll be dealing with. How many of these ‘About Us’ pages...
Email signatures are a must-have. They let people know who you are and where you work. They let your email recipients easily find your other contact info, like Skype ID or phone number. Finally, they just make your emails look more professional. But have you...
If you put effort into promoting your business online, most probably you already have a blog. It may be fairly successful, have an impressive number of subscribers and constant traffic. But somehow it is not effective in reaching the goal you had in mind when...
What was the open rate of your latest email campaign? Or, to put it differently, how many of your emails, which you worked so hard on, were just moved to trash without being read? The focus of Internet marketing may have shifted to social media and...
So, you have learned the basics of marketing on Google+. You have set up your page, joined communities, and started building a following. But time goes by, and it still doesn’t feel like Google+ works for you: there isn’t near as much activity on your...
Your Google+ business page is now all set up. You have figured out circles, communities, and other networking features the platform offers. Now it’s time to get proactive and start building a substantial following that you can work with to convert them to your customers...
Like with any social platform, the whole point of Google+ is networking. As far as that is concerned, Google+ offers a pretty standard thing - communities, and a few unique features, too - circles and hangouts. Now that you have started out with your G+ business...
