A couple of years ago, we could have told that the consumers’ habit to use Google to find the products and services they need was a trend. Now, it’s a reality you cannot be escape – all aspects of shopping, from figuring out where to...
It was never said that the landscape of today’s online marketing practices is easy to navigate. There are too many strategies involved and too many different approaches. There are also great ways to receive feedback and monitor the success of online marketing, but these metrics...
For some people, blogs are a convenient way to went, socialize, or practice their writing. And blogs can certainly be used for all of these purposes. But they can also be much more. Because while some people might not have a business plan in their...
Google+ is not the most popular social network out there. People choose other social networks because they are useful for different things: LinkedIn for professional purposes, Facebook for social purposes, Twitter to shout at the world, Instagram to be looked at by the world, and...
Content is king, as you might already know. It’s what drives traffic to your blog. It’s what creates value. It’s what gets your blog into the first page of Google search results. Content is king, which means it’s very important. And that’s where the problem...
There’s no shortage of experts in the world. Just pick a subject, do an Internet search for it and the word “expert”, and watch in awe as your search engine delivers to you hundreds of proclaimed experts and their advice. Some of the time you...
To be perfectly honest, there are some industries and businesses that struggle with keeping their online presence interesting and engaging, and not because there’s a lack of effort. Some industries are just, well, too boring to be able to have the draw of shiny industries...
It would seem that people who go online to look for content to read have a bias towards short form blog posts and articles. After all, it’s a well-established fact that people don’t do as much reading online as they do scanning – they read...
In terms of creating marketable online videos, there is something hot that everyone is talking about. It is much related to the type of online video you may want to generate. There are ways videos can be most beneficial to online visitors. For instance, people...
What a digital coupon can do goes beyond the normal special flyers and Sunday newspapers. Today, more and more customers are looking for reliable digital coupons which can be loaded on their smart phone app. This special app reduces the requirement of showing multiple slips...
