Small businesses are constantly looking for ways to improve their social presence, as this can be a powerful tool to connect with customers and drive sales. However, with so many social media platforms available, it can be overwhelming to know where to start. In this article, we will discuss three ways small businesses can improve their social presence.

Choosing the Correct Platforms

The first step in improving your social presence is choosing the correct platforms. Not all social media platforms are created equal, and each platform has a unique audience and purpose. Here are a few popular social media platforms and their main uses:

1.1 Facebook
This is the most popular social media platform, with over 2.8 billion active users. Facebook is a great platform for businesses looking to connect with a wide range of customers, as it appeals to all age groups and demographics.

1.2 Twitter
This platform is known for its real-time updates and is often used for customer service and quick communication. Twitter is ideal for businesses looking to engage with customers on a more personal level.

1.3 Instagram
This platform is all about visual content and is ideal for businesses with strong visual brands. Instagram is popular among younger demographics and is a great platform for showcasing products and behind-the-scenes content.

1.4 TikTok
This is a newer platform that has exploded in popularity over the past year. It’s known for its short, viral videos and is ideal for businesses looking to reach a younger demographic.

1.5 Snapchat
This platform is popular among younger demographics and is known for its fun, engaging filters and lenses. Snapchat is ideal for businesses looking to show off their fun and playful side.

Choosing the correct platform(s) for your business will depend on your target audience and marketing goals. It’s better to focus on a few platforms and do them well, rather than trying to be active on every platform.

Focus on Building Relationships, Not Followers

Building a social media following is important, but it’s not the only goal. Small businesses should focus on building relationships with their followers, as this can lead to loyal customers and increased sales. Here are a few ways to build relationships on social media:

  • Respond promptly to messages and comments
  • Show appreciation for your followers by liking and commenting on their posts
  • Share user-generated content and give credit to the original creator
  • Offer exclusive promotions and discounts to your followers
  • Host giveaways and contests to engage with your followers

Commit to Social Media

To improve your social presence, it’s important to commit to social media and make it a priority. Here are a few ways to do this:

3.1 Set Attainable Goals
Setting attainable goals for your social media strategy can help keep you on track and measure your success. Examples of goals include increasing followers, driving website traffic, and generating leads.

3.2 Automate Posting
Automating your social media posts can save time and ensure consistency. There are many social media management tools available, such as Hootsuite and Buffer that allow you to schedule posts in advance.

3.3 Build a Small Team
If you have the resources, building a small social media team can help ensure that your social media strategy is consistent and effective. A team could consist of a social media manager, content creator, and graphic designer.

3.4 Make a Content Calendar
Creating a content calendar can help you plan and organize your social media posts in advance. This can ensure that your posts are relevant and timely.


Improving your small business’s social presence can be a daunting task, but it’s an important one. By choosing the correct platforms, focusing on building relationships, and committing to social media, you can improve your social presence and connect with customers in a meaningful way.