Instagram ads are great for boosting your follower count, but they can also be expensive if you’re not careful.

Instead of paying for an ad, try one or more of these four ways to improve your Instagram reach without spending money.

Turn on Sharing for Your Stories

You can improve your reach on Instagram by turning on the sharing feature for your Stories. When you do this, your followers can share your content with them, which gives you the potential to reach a wider audience. Plus, it’s a great way to get more people interested in your brand.

Use All the Post Formats on Instagram

By now, you’ve probably noticed that some posts on Instagram are photos, others are videos, and some are a mix of both. Instagram offers all these post formats for a reason because they all have value! Using a mix of all the different post formats will help you reach more people on Instagram. Formats include feed posts, reels, IGTV, stories, Highlights, guides and live video streams.

Allow Remixing of Your Reels

You can allow other users to remix your Reels, which is a great way to improve your reach on the platform. When you allow someone to remix your Reel, their followers can see it in their feed and your profile. This can help you reach a whole new audience you wouldn’t have had access to. Plus, it’s a great way to collaborate with other creatives on the platform.

Encourage User-Generated Content

One way to improve your Instagram reach is by encouraging user-generated content. This can be done by hosting contests, using hashtags, and promoting user-generated content on your other social media channels. By doing this, you’ll not only get more content for your feed, but you’ll also get free exposure to a broader audience.

The best way to get mentions or story re-shares is to run giveaways. However, you can also include your friends and family in your posts (if they are related to the topic)! It will motivate them to share your post. For example, any content that mentions you can use the commenting section to speak up and interact with the content.

Bottom Line

The popularity of social media is excellent, but it’s also brought out many people who want quick and easy results. As with anything in life, putting in the effort is one of the best ways to build lasting success, whether that means making an audience on Instagram or any other platform.

If you work hard on providing value daily, your followers will stay engaged, and you’ll have more opportunities to increase your reach over time. Keep working hard at it – your return will be worth it.