Blogging is extremely useful when it comes to running a successful online business. Just about everyone wants to create their own blog to make money online. However, it all comes down to how much traffic you generate. In blogging, there are two different types of traffic which include paid traffic and free traffic.
Free traffic is the traffic you receive from search engines such as Yahoo, Bing, and Google. As for paid traffic, you need to advertise your blog to generate traffic such as on platforms such as Twitter, Instagram, and Facebook. However, this guide aims to teach you some simple tricks which will help you with on-page and off-page optimization for generating more traffic.
Tips for On-Page Optimization
On-page optimization includes activities that allow your post to appear at the top of search engine results. Thus, when your blog posts appear at the top, they would receive greater traffic. The following tips will prove useful.
Conduct Keyword Search
To rank on search engines, you need to use the right keywords. Hence, you must conduct a keyword search to find out which keywords to use.
There are plenty of free tools that you can use such as Answer the Public, Word Tracker, Keyword Everywhere, and Uber Suggest. Consider search difficulty, search volume, and create a long blog post that is of high quality. Make sure that the content consists of at least 2,000 words. Use keywords naturally.
To get users and search engines to understand your post easily, you should use headings. H1 is for the headline and H2 and H3 are for the subheadings.
Use Copyright Free Images
To better convey your message to readers, you should include free images. This is where sites like Pixels, Pixabay, and Unsplash come in handy. Do not forget to include alternative text to the images as it is a ranking factor.
Add High-Quality Outbound and Inbound Links
Outbound links are links that take readers to another relevant blog. Inbound links are links that take users to your previous posts. Only add relevant links to add value to your content.
Install Yoast SEO Plugin
Finally, if your blog runs on WordPress, you should install Yoast SEO Plugin. It is completely free and it helps provide you with useful tips.
Tips for Off-Page Optimization
Every activity that allows you or others to engage with the blog post after it has been published is included in off-page optimization. It aims to boost your search engine appearance to generate more traffic. The following tips will help you with off-page optimization.
Leverage your social media accounts by sharing your blog posts so that your fans can read them and share them.
Write content for fellow bloggers to generate more traffic for your posts. Getting backlinks allows you to build authority.
Use Google Analytics
Google Analytics is your best friend as it allows you to track user behavior. Find out how people react to your post by using Google Analytics and incorporating changes.
Blogging is not easy. However, with the help of this guide, you will be able to generate more traffic in no time.