Facebook has been the king of social media for a while and things don’t appear to be changing any time soon. That’s why so many advertisers are now using it for their marketing needs. But running a successful social media advertising campaign isn’t easy and figuring out what works and what doesn’t is difficult. To help you understand what others are doing with their Facebook marketing campaigns, we’ve compiled the following list of top ten trending advertising features on the platform.
The Facebook Pixel
Facebook Pixel is an analytical tool for tracking visitors to your page and their behavior. It consists of a small piece of code implemented on your website that monitors when a user interacts with either your website or Facebook. This then allows you to track the conversion rate of your Facebook ads and tweak them appropriately.
Carousel Ads
Facebook carousel ads are both engaging and fun. They give advertisers the flexibility by showing multiple images and videos in the same advertising unit. Used wisely it allows the marketing of a series of products, features, or promotions in one go.
Lead Ads
Facebook lead ads allow advertisers to gather user details from customers at the same time as offering them additional content like newsletter subscriptions, demo requests, contest registration, etc.
When clicked, these ads present customers with a form already partially completed with information from their Facebook profile. This makes it easier and more likely that they will finish completing the form.
Video Ads
Videos on Facebook are incredibly popular. A good video can tell a story better than a million pictures. Video ads help increase engagement and strengthen your brand identity.
Engagement Ads
Facebook uses an algorithm designed for adverts to reach users who are most likely to interact with them by sharing, liking, or commenting. This makes Facebook ads a great way to engage with a wide range of potential customers. These interactions increase exponentially as users are more likely to interact with the posts that already have comments, likes, and shares.
Behavioral Targeting
Facebook behavioral targeting helps advertisers to target people who are already interested in their products. It does this by monitoring a user’s past behavior, device usage, purchase history, and purchase intent, amongst other things. By using behavioral targeting, you can ensure you reach the right audience.
Interest Targeting
Interest targeting focuses on a user’s interests, hobbies, activities, and things like the pages they have liked, shared, etc. for targeting ads. It is a good way of showing your ads to people who may not be aware of what you do.
Demographic Targeting
Demographic targeting is, as its name suggests, a way of targeting ads to a particular demographic, for instance: location, age, gender, etc. It also allows you to exclude certain groups you feel your ads will have little impact on.
Website conversion campaigns
Facebook offers website conversion campaigns that encourage potential customers to interact with your website. This makes them popular for those who want to increase the number of people visiting their pages.
Remarketing
Facebook Remarketing is used to keep engaging with people who’ve already visited your Facebook page or website. It does this by adding users to a retargeting list who perform a particular activity on your pages but don’t complete the action. They can then be targeted with further adverts pushing them towards returning and completing.
And finally…
Facebook has many advertising features that are sometimes hidden behind a complicated interface. Knowing which ones are popular and which ones work in each situation, is a good way to maximize your Facebook advertising potential.
