Emails, the most ubiquitous form of online communication, aren’t usually praised for their aesthetic appeal. Let’s be honest — most people don’t even think emails can be pretty or appealing. And unless they’re composing a super-engineered form of a newsletter, people don’t bother with making...
Most business owners that operate today are aware of the importance of having a high-quality website. Whatever business activity you want to perform on the web, and you’ll have to do something on the web in the 21st century, your website will play a central...
In most cases, you can’t have a successful business without a successful website. Even the small local brick-and-mortar businesses that previously depended only on walk-ins are now becoming Internet savvy and chasing the coveted local-searching customers. So a website is a necessity. But if you want...
Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a...
In the first article in the website monetization series, we've discussed how to make money off your website by selling ad space, creating a mailing list, and becoming an affiliate. In the second part, we'll see how you can use content as a way to...
Your content says a lot about your brand. Every piece you create and publish online is a chance to convey the right message, attract the right audience, and ultimately grow your business. However, there are common mistakes novice content marketers make that can cause all...
Online videos are getting more popular each day. Successful ones get millions of views and shares, spreading all over the Web in an instant. With Internet users being so much into video content, it’s time to add some variety to your blog with it. And the...
When you land at an average news website and the hottest stories you see are no-makeup paparazzi shots of celebrities or naked photo scandals, it makes you wonder. It makes you wonder whether the Internet has really become a dump for content of dubious value...
To sell something online, you have to persuade the customer they can trust you. Think about how you make buying decisions: would you order something from a company that doesn’t seem credible? Exactly. But building that trust is more difficult in the impersonal Internet world: you...
By this time, you surely know that content is the fuel that gets your website going in the search engine results. Not enough content - no good rankings: Google’s spiders simply don’t have enough information to relate your page to any search query. But the quantity...
