Content marketing provides many possibilities to people and businesses. It increases brand visibility, develops a lasting relationship with clients, improves brand awareness, creates loyalty with repeat/new customers, builds credibility, positions your business as an expert in the industry, generates website traffic, improves lead generation, and...
Nobody expected the internet to take off the way that it has; now, it’s really an empire of its own. Every day, more and more businesses choose to use online platforms over traditional ones to sell their products, deliver their services, and most importantly -...
Digital marketing is very important for any modern business. Most potential customers are already accustomed to the digital environment, so seeing your ads and social media sites is a great way to get to them. Here are 5 tips to help you along your way. TARGET...
When your website starts looking a bit stale, it’s the perfect time to give it a bit of a lift. Websites need regular redesigns, that’s true. But in between them, there’s no reason why you wouldn’t get in touch with someone who’d be able to...
Emails, the most ubiquitous form of online communication, aren’t usually praised for their aesthetic appeal. Let’s be honest — most people don’t even think emails can be pretty or appealing. And unless they’re composing a super-engineered form of a newsletter, people don’t bother with making...
Most business owners that operate today are aware of the importance of having a high-quality website. Whatever business activity you want to perform on the web, and you’ll have to do something on the web in the 21st century, your website will play a central...
In most cases, you can’t have a successful business without a successful website. Even the small local brick-and-mortar businesses that previously depended only on walk-ins are now becoming Internet savvy and chasing the coveted local-searching customers. So a website is a necessity. But if you want...
Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a...
In the first article in the website monetization series, we've discussed how to make money off your website by selling ad space, creating a mailing list, and becoming an affiliate. In the second part, we'll see how you can use content as a way to...
Your content says a lot about your brand. Every piece you create and publish online is a chance to convey the right message, attract the right audience, and ultimately grow your business. However, there are common mistakes novice content marketers make that can cause all...
