The United States Postal Service's Every Door Direct Mail® is a service many a small and medium business can use to grow. Direct mail isn't a thing of the past, and it's still as effective at reaching customers as it ever was. But if you're...
Can you imagine reading an online article, a blog post, or just looking at any old web page, and not seeing images on it? The Internet is a visual thing, after all, and even when they're not front and center, photos make a backdrop everyone...
No matter how good of a website your business has, or how much time and money you’ve poured into it, it will be worth next to nothing if you can’t get people to come and see it. Websites aren’t something you build just for the...
Do you remember what your handwriting looks like? It’s too easy to forget these days when so much communication has moved from the physical and analog into the online and digital realm. We are used to seeing our words typed on a screen and not...
Too many people believe that, as far as their business’ website is concerned, all they need to do is make sure that it’s online. Some think that’s all websites are good for - to be there if someone stumbles upon them. Others know that a...
There’s no such thing as unimportant communication when you’re a business owner and the communication in question is happening between you and a potential client. If you think that just because something is a draft or a proposal, and not the real thing, it doesn’t...
Statistics say that the average email user receives around 150 emails each day. Slightly less than a half of them ends up being deleted straight away. Even with that taken into account, a lot of clicks needs to be made to open the emails that...
For many small business owners, blogging is often the last thing they would do to market their business. Even those business owners that invest money and effort into their business’ online presence, even those that have enough tech savvy to be capable of running a...
To an onlooker, the world of search engine optimization probably seems like a dull, nerdy, and completely unglamorous branch of marketing or advertising. True enough – it’s not glamorous, and whether it’s a particularly nerdy field of marketing is up for debate. But no one...
Websites can be useful to businesses in many ways. They can be used to sell products or services, increase consumer awareness, or simply establish an online presence. However, as many a business owner could attest, thinking that everything it takes for a website to achieve...
