The New Year’s resolution is a beloved tradition for many of us, even though chances are we won’t live up to our promises. As the year goes on, our determination falters, and we end up only doing a part of the things we promised, at...
Email is one of the most resilient channels of communication that came about in the digital revolution. Instant messaging still hasn’t replaced it, no matter how popular messaging platforms become in the business setting. It’s the same with marketing — social media and video are...
Every business needs customers, and every customer is worth pursuing. Lead generation is the process of collecting contact information of potential customers, and it's one of the business-critical processes that are very much worthy of improvement and optimization. You can't have a successful business without...
Email is an incredibly powerful marketing tool. It is inexpensive, it is easy to automate, and it has the ability to draw a large amount of traffic to your website. Even though it is sometimes dismissed as an outdated form of digital marketing, especially when...
When everything works well, your business' website is one of the most valuable assets your business can have. It's always there, doing the work you assign to it. And sure, you have to tweak its design occasionally, but it's well worth the effort. That is...
Automation, the process of delegating time-consuming, repetitive, or mundane tasks to specialized software solutions, is in full swing. Automation tools have found their place in various industries. Recruitment is to a large degree supported by automation. Automation is also helping with customer service. And, of...
How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once...
Here are two of the most important things when it comes to website monetization. Number one, you should know from the start that not every monetization model will work for your website. Your first pick doesn't have to be a success, and it might take...
Social media didn't make mailing lists insignificant. No matter how useful other marketing channels might be, any self-respecting online marketer will tell you that mailing lists are where the money's at. As long as the list is good, that is, and you can't have a...
Statistics say that the average email user receives around 150 emails each day. Slightly less than a half of them ends up being deleted straight away. Even with that taken into account, a lot of clicks needs to be made to open the emails that...
