How often do you think business owners look at a one-star Google review and say, “it doesn’t matter, leave it be”? That’s something that doesn’t happen that often, if ever. Every business owner knows how important Google reviews are, and they are aware of how...
You’ve read a lot about the benefits of using video marketing. You got together some video production gear, or you contracted a digital media agency to produce a video for you. Your video is done, and it looks awesome. Now what? The next step, of course,...
Email is one of the most resilient channels of communication that came about in the digital revolution. Instant messaging still hasn’t replaced it, no matter how popular messaging platforms become in the business setting. It’s the same with marketing — social media and video are...
The world of retail is undergoing significant changes. We’ve seen a lot of big retailers close stores or declare bankruptcy in the past couple of years. The factors that influenced the retailers into shutting their doors are many — people are not buying clothes as...
The success of your business website depends on many factors. The things you usually hear about, like the quality of content and the loading speed of web pages, count for a lot. Features that signal trust are also incredibly important, as are good navigation and...
One of the most common ways of setting up digital marketing assets is to have them feed into a central hub — the business' website. The website where you put all of your conversion-driving content, visuals, and web design elements. And this type of setup...
Marketers, at least the good ones, know better than to wait for the holidays to unleash the potential of social websites. These websites - and we're talking about Facebook, Instagram, and Pinterest, are a great sales driver throughout the whole year. But because they are...
Maybe the word "viral" isn't the most fortunate of words to be used to describe a successful online marketing campaign, but it's the term we have. And it's something that every online marketer strives for - to have a campaign that spreads over the Internet...
Business owners may use any manner of gimmicks to bring visitors in, but it will be all for naught if they do not actually close any sales. Just how do you turn window shoppers into customers? And how do you translate website visits into dollars...
