If the term "search engine optimization" sounds obscure and elusive to you, don't worry. Even the people whose job it is to optimize content for search engines sometimes have a hard time understanding every single parameter that makes a web page appear at the top...
Can you imagine reading an online article, a blog post, or just looking at any old web page, and not seeing images on it? The Internet is a visual thing, after all, and even when they're not front and center, photos make a backdrop everyone...
Do you remember what your handwriting looks like? It’s too easy to forget these days when so much communication has moved from the physical and analog into the online and digital realm. We are used to seeing our words typed on a screen and not...
There’s no such thing as unimportant communication when you’re a business owner and the communication in question is happening between you and a potential client. If you think that just because something is a draft or a proposal, and not the real thing, it doesn’t...
One of the most important things an online marketer needs to keep in mind is that customer reviews and testimonials are paramount. Having an influencer or two sing praises about your products and services is great, but honest reviews from customers who came in actual...
Think about any big corporation you ever had to deal with in your life. What are the first words that come to your mind? Are they, by any chance, “cold,” “distant,” or “impersonal?” Because for a lot of the people, they are. Big corporations aren’t...
To an onlooker, the world of search engine optimization probably seems like a dull, nerdy, and completely unglamorous branch of marketing or advertising. True enough – it’s not glamorous, and whether it’s a particularly nerdy field of marketing is up for debate. But no one...
Good businesses are the businesses which know how to get new customers through their front door. Great businesses, on the other hand, are businesses which know how to get existing customers to come back. Repeating customers do not only spend more money than new customers,...
Websites can be useful to businesses in many ways. They can be used to sell products or services, increase consumer awareness, or simply establish an online presence. However, as many a business owner could attest, thinking that everything it takes for a website to achieve...
A mix of art and science, creating and maintaining a website requires a lot of attention to detail. For example, you can have the best content possible on your website, you can have a perfect layout with sophisticated, trendy design, full optimization, the whole shebang...
