How often do you think business owners look at a one-star Google review and say, “it doesn’t matter, leave it be”? That’s something that doesn’t happen that often, if ever. Every business owner knows how important Google reviews are, and they are aware of how...
In little over a month, the digital world will be saying their last goodbye to Google Plus. It was a social network that no one really wanted, and even the backing of the most powerful tech company did little to change that. Google Plus will...
Business people who want their enterprises to succeed in the digital era understand that what happens online affects their business as much as the things that happen offline. It’s the customers, clients, business associates, and even competitors — they are all a part of the...
No matter how exciting website launch days get, they usually don’t carry the gravity of a life or death situation. There are not that many things you have to do on day one that need to be addressed right away or the whole project go...
Businesses that want to have a strong online presence, as well as a solid offline marketing strategy, often find that it takes plenty of resources to do both well. And for new businesses, or small businesses, or simply businesses that are going through a tough...
What are the social media platforms your business is using? Facebook is probably in there because Facebook is the social platform every business uses. If you’re going for local rankings, Google My Business is probably in the mix, as well. And how about Instagram? The Facebook-owned...
Facebook is an invaluable tool for small businesses looking to grow, reach out to existing customers, and acquire new ones. The marketer-friendliness of the social network is without match, and the fact that more than a billion people use it every day makes Facebook a...
Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a...
Marketers, at least the good ones, know better than to wait for the holidays to unleash the potential of social websites. These websites - and we're talking about Facebook, Instagram, and Pinterest, are a great sales driver throughout the whole year. But because they are...
Social media didn't make mailing lists insignificant. No matter how useful other marketing channels might be, any self-respecting online marketer will tell you that mailing lists are where the money's at. As long as the list is good, that is, and you can't have a...
