You’ve read a lot about the benefits of using video marketing. You got together some video production gear, or you contracted a digital media agency to produce a video for you. Your video is done, and it looks awesome. Now what? The next step, of course,...
One thing businesses can have too much of when using video marketing is — freedom. It sounds counterintuitive, but there’s so much you can do with the video that it can often get too hard to pick a direction and stick with it. A video...
You can safely say that the digital revolution kickstarted an evolution in the business world, and that evolution is still happening. You see it every time a retail chain is forced to close its doors. Customers are expecting a shopping experience that integrates the digital...
Video marketing isn’t just your regular marketing buzzword of the day. It’s an incredibly useful and effective way to package content. Every major social network thinks so, at least, which is why they all have some type of video product or service in their offer. And...
When you're creating a digital marketing strategy, you have certain areas you can focus on. There's email marketing, for example —a highly effective yet often overlooked area of digital marketing. There's social media marketing, an area of digital marketing that is in for a big...
People like to interact with video content. They like to watch it, they like to comment on it, they like to share it with their friends. Video content is the juggernaut of online marketing right not, and it's not showing any signs it will stop...
Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a...
Adding video content to your marketing campaigns can be beneficial in more ways than one. You can do things with video that simply can't be done with still images or text, you can find whole new ways to get audiences engaged, and you can reach...
Can you imagine reading an online article, a blog post, or just looking at any old web page, and not seeing images on it? The Internet is a visual thing, after all, and even when they're not front and center, photos make a backdrop everyone...
In terms of creating marketable online videos, there is something hot that everyone is talking about. It is much related to the type of online video you may want to generate. There are ways videos can be most beneficial to online visitors. For instance, people...
