How great was it when you first saw your website on the first page of search results after a query? The first page of Google results is highly coveted real estate, a place where every website wants to appear. Having good search engine visibility doesn’t...
Your website is the place to which all the digital roads you’ve built over time lead. That content you post on Facebook or Instagram? Probably leads to your website. Those PPC ads you’re setting on Google Ads? They also probably lead to your website. The...
Web design is never happy with staying still for too long. Trends change, new elements pop up, old practices go to a deserved retirement. Step by step, websites start looking differently. They even start feeling differently, when there’s a significant change in the way people...
As you’re lining up the most important assets you need to have prepped for a website launch, try not to forget that all of them revolve around the website. The social media profiles you’ve aimed at the audience, the content you prepared for the launch,...
Having great website copy ready for launch day is one thing. Creating great content for your website’s launch day is something completely different. You will need to do both, that’s for sure. It’s just that the process will be completely different, and so will the...
Everyone’s digital footprint today has to include photos. Even if you don’t have a presence on photo-friendly social networks like Facebook and Instagram, you’ll attend a business conference or an industry gathering, and you’ll have your pictures taken and posted online. Best case scenario, you’ll do...
Your business website isn’t a piece of property where you get to showcase something that’s built without a purpose or a goal in mind. There’s no room on your website for anything that won’t make your website or business look better or make it easier...
Content has always been important for businesses that want to make their mark online. Content is what attracts an audience, tells the search engines to give a good rank, and builds your reputation in the industry. But the amount of attention content has been getting...
When you're creating a digital marketing strategy, you have certain areas you can focus on. There's email marketing, for example —a highly effective yet often overlooked area of digital marketing. There's social media marketing, an area of digital marketing that is in for a big...
Small businesses could use every advantage they can get when it comes to attracting new customers. Often enough, the biggest boost to their customer base is made by well designed and implemented online assets and activities. Social network presence, email lists, and search engine advertising...
