‘Conversion’ is one of those words you’ll hear, read or see EVERYWHERE in the world of business. It doesn’t matter what industry you’re in, what service you provide or what product you sell: it’s all about conversion. So, what exactly is conversion? Imagine this: you’re online, scrolling...
Nobody expected the internet to take off the way that it has; now, it’s really an empire of its own. Every day, more and more businesses choose to use online platforms over traditional ones to sell their products, deliver their services, and most importantly -...
Building a great website is only one half of the battle; next, you’ll have to consider the ongoing website maintenance! Here’s a checklist of must-do activities that are absolutely crucial to complete at the beginning of EVERY new year, to make sure that your website...
In a world of websites and accessing information with just a click, content is highly critical. Your content gives the visitors of your website a reason to keep returning. Hence, the heart of a successful website is repetitive visits. The way to repetitive visits is...
Having a small marketing budget is like being stuck in a vicious circle. If you can’t invest in marketing, you can’t grow your business. If you don’t grow your business, you can grow your marketing budget. And while you’re going round and round this circle,...
These days it’s important to have a website that helps attract more users. One that is informative and stands out from other websites. An attractive helpful website that turns potential customers into returning customers. While designing a website, it’s good to understand the do’s and...
When creating a website where you are trying to attract customers, it's important to have your goals in mind. The primary one is usually getting them to buy your product but other goals could be getting them to sign up to your newsletter, download your...
Websites are practical things. You build one with a specific goal in mind, and then you fine-tune it to get you to that goal as soon as possible. You want to sell to people online? Build an online store, optimize it for organic traffic, and...
You should build your website so that it stands apart from the crowd. If you’re taking your business’ online presence seriously, you need to steer clear from the things all the other websites in your industry are doing. Or, at the very least, you should...
As a small business owner, you would do yourself a disservice by not asking yourself just how much your small business could use a website. After all, there are always better things to spend money on. More impactful things. Things that will bring people through...
