How great was it when you first saw your website on the first page of search results after a query? The first page of Google results is highly coveted real estate, a place where every website wants to appear. Having good search engine visibility doesn’t...
Your website is the place to which all the digital roads you’ve built over time lead. That content you post on Facebook or Instagram? Probably leads to your website. Those PPC ads you’re setting on Google Ads? They also probably lead to your website. The...
Business is always competitive. You can rarely find businesses that are sole occupants in their niche, or have such dominance over a niche, that they don’t have to compete. But even if you’d be able to find such a business, you would probably notice that...
Do you know who can afford not to have a website these days? No one. Individual people can still do perfectly fine with social media alone. But if they are at all interested in personal branding, they need to take complete control over their online...
The New Year’s resolution is a beloved tradition for many of us, even though chances are we won’t live up to our promises. As the year goes on, our determination falters, and we end up only doing a part of the things we promised, at...
Web design is never happy with staying still for too long. Trends change, new elements pop up, old practices go to a deserved retirement. Step by step, websites start looking differently. They even start feeling differently, when there’s a significant change in the way people...
As you’re lining up the most important assets you need to have prepped for a website launch, try not to forget that all of them revolve around the website. The social media profiles you’ve aimed at the audience, the content you prepared for the launch,...
Having great website copy ready for launch day is one thing. Creating great content for your website’s launch day is something completely different. You will need to do both, that’s for sure. It’s just that the process will be completely different, and so will the...
The average attention span of a website visitor is another thing you need to consider when preparing a website for launch. People are only able to maintain focus six to eight seconds at a time. That’s the window of opportunity in which your website has...
5 Things to Expect on a Website Launch Day A website launch day is the culmination of weeks, often months, of concentrated effort from people of various skills and professions. A whole group of people has to work together to ensure that your website hits the...
