Every business needs customers, and every customer is worth pursuing. Lead generation is the process of collecting contact information of potential customers, and it’s one of the business-critical processes that are very much worthy of improvement and optimization. You can’t have a successful business without the means to gather and classify leads.
Of course, it helps to be able to nurture those leads into prospects and eventually into customers. For now, however, let’s focus on different things you can do to boost your lead generation.
Your ability to generate leads will depend on your ability to attract people to your lead generation page. Blogging is one the best ways to do it, especially if you blog consistently. Not only will you grow a following, but you will also improve your website’s search engine ranking with high-quality content.
- Create Content Upgrades
Once you get people’s attention with your awesome blog posts, you should find a way to get those people to give you their email addresses. Why email addresses? Because email marketing is one of the most efficient types of digital marketing. Offering upgrades for your content and putting them behind a subscription wall is a great way to get people’s email addresses.
- Place Social Buttons in Emails
Your email newsletter readers might want to engage with you on different platforms, as well. And you might have some great content to offer them on your social media pages. Make it easy for them to take advantage of everything you offer by including social media buttons into your emails. Cross-channel marketing is important.
- Create Popular Types of Content
Every social network, even those that are not video-first, have some kind of video product. People like to watch videos, and all the statistics show that video is the type of content marketers want to use to reach new customers.
- Guest Blog and Let Other Guest on Your Blog
Guest blogging can significantly increase your exposure and help you generate more leads. If you want to establish yourself as an expert in your field, guest blogging for industry websites is mandatory. Likewise, securing popular bloggers for a guest post on your blog will increase your blog’s visibility.
- Get Some Influencers on Your Side
Influencer marketing is big right now. You don’t have to engage an influencer in a long-term contract to get some benefits from them. You will have to give them something in return for reviewing or talking about your products or services. At the very least, you should offer them free products or services so they have something to talk about.
- Use Exit-Intent Pop-Ups
Wouldn’t it be great if you would have one last crack at converting website visitors as they are about to leave your website without converting? It turns out, you have one. It’s called an exit-intent pop-up, and it’s an extremely efficient way to generate leads.
- Create an Affiliate Program
In some cases, you can let other people be in charge of lead generation for you, and you don’t even have to hire them. Let them work on commission through an affiliate program. Contact bloggers, influencers, and other people with a strong online presence, and offer them to become your affiliates. They do all the lead-generation work, you get the leads, and you pay them per lead.
- Appear Safer
People will give you their email address, or other contact information if they trust you. And they will trust if they feel their information is safe and secure with you. Websites owners know this, which is why they often display varies safety and security seals prominently on their websites. You should do the same, and you should also make sure your website copy includes language that signals safety and security.
- Make Your Forms Better
Lead-generating forms, of the forms people use to give you their information, are often poorly optimized. The number of fields, the amount of space between them, and the questions you ask should be constantly improved for better performance.