The marketing niche can be quite unpredictable. With trends changing all the time, it can be difficult to keep up. However, if there is one marketing trend that shows no signs of slowing down, it is video marketing. Every business has simple goals when starting a website. They include boosting traffic and increasing sales. This is where online video marketing comes in handy. It helps increase viewership and brand engagement.

What Is Video Marketing?

Video marketing is a term that does not have a specific definition. It refers to marketing using videos. Every successful business knows the importance of integrating video marketing into its marketing strategy. When it comes to video marketing, there are various types of videos that can be made. These include educational videos, demo videos, how-to videos, animated videos, and so much more.

How Can Video Marketing Help Your Business?

There are many ways through which video marketing can prove useful as mentioned below.

  1. Improves Engagement Rates

User engagement is vital to generating sales. The best way to increase sales is by engaging your viewers. This is where video marketing comes in handy. You can use it to engage your viewers. Companies are always on the lookout for a way to connect with humans and video marketing provides them with the opportunity to interact with customers and form a connection with them.

  1. Increased Social Shares

Social media provides companies with an amazing platform where they can directly target their customers. The best way to make the most of the platform is by posting excellent video content. It will help boost social shares which will lead to increased viewership.

  1. Boosts Sales

An obvious advantage of video marketing is that it helps boost sales. When your website experiences increased traffic, it results in more customers. Studies show that including a video on your landing page increases conversions by up to 80 percent and 74 percent of customers who had watched videos to learn about a service or product ended up buying it.

  1. Improved ROI

Gone are the days when video marketing was considered an expensive practice. Since technology has come a long way, it is now possible to invest in video marketing for a fraction of the cost. Videos can be easily made using your smartphone.

  1. Google Ranks Videos Higher

Another reason why it makes sense to focus on video marketing is that amazing videos allow you to rank higher on Google. When searching on Google, YouTube videos tend to come up first. Thus, you can rank higher by optimizing videos and including popular keywords.

  1. Boosts Organic Traffic

To succeed in the online world, you need organic traffic. Studies reveal that videos help boost organic traffic by over 150 percent. Hence, you should focus on video marketing to boost organic traffic.

  1. Attracts Mobile Users

With more and more people using their smartphones these days, it is important that you cater to smartphone users. Studies reveal that around 70 percent of viewing time on a mobile phone is spent on YouTube. Thus, you can target more people by creating videos.


Once you have gone over this post, you will come to realize just how important it is to include videos in the mix in addition to text and images. Grow demand and increase sales by including video marketing in your marketing strategy.