A mix of art and science, creating and maintaining a website requires a lot of attention to detail. For example, you can have the best content possible on your website, you can have a perfect layout with sophisticated, trendy design, full optimization, the whole shebang – and still have something terribly wrong with it. You can read an article you posted and were impressed by it, or have correctly written page copy you know should convert, but still have a nagging feeling that something can be done better. And if you feel it, so will the people who visit your website.
The culprit could be the photos you used for the website. They can be in a resolution that’s too low, or can be unprofessionally taken, out of focus, with bad composition, or a myriad of other things that make photos look unprofessional. Unprofessional photos don’t get posted on professional websites, so the bad-looking photo will have the capability to ruin the impression your website gives off.
For an excellent website, every single piece of content and effort that goes into it has to be as near to perfect as possible. But as the notion of perfection usually has the modifier “along as it fits the budget” next to it, the best option for your website, when it comes to photos, will depend on the money you can afford to spend on them.
The Least Expensive Way to Get Quality Photos for Your Website
If you’re really in a pinch for funding, you can always turn to people you know, who possess a decent-quality camera, and ask them if they have any photos you might use for your website.
This is an option that turns out pretty good if you know someone who is a reasonably proficient photographer and wouldn’t mind you use their photos. You would get nice photos that no one else on the Internet has, and they can be custom made to your website. You don’t have to pay for them unless you offer payment, although you should reward the photographer’s effort in one way or the other.
The downside of having friends or family act as your photographer is that you might not be objective when reviewing their work, or you might end up with bad photos because you wouldn’t want to hurt their feelings. That’s why it might be a good idea to have someone look at the pictures for you, such as the person designing your website.
The Middle Road – Using Stock Photos
There are a lot of websites that sell stock photos online. These websites are easy to use, convenient, and they usually offer more photos than you’d ever want to look through. Still, that means that you’re very likely to find on them exactly what you need.
On the other hand, you still have to pay for those photos, even though not as much as you would if you hired a professional photographer. You can save up some money by looking through the photos and choosing the right one on your own, instead of having your designer doing it for you. Also, no matter how many images you look, though, you should know that the one you end up choosing is very likely to be already used somewhere on the Internet.
Having a Professional Photographer Take Photos for Your Website
The only downside to hiring a professional photographer to take photos for your website is that it’s not the cheapest endeavor.
On the plus side, you get a person in your corner that knows what they’re doing. Professional photographers can determine what kind of visual identity you want to create for your business and your website, and can take photos that will conform to your business’ image. You can give instructions to a professional photographer, and work with them in determining what the subject of the photos should be. And if the photographer is good, and professional photographers tend to be, you will end up with very high-quality photos.
Lastly, you should remember that having a professional photographer on your roster for creating visual content for your website means that you will get photos that will be exclusive to your website. No one else on the Internet will have them, and they can represent the exact products or services your business provide, as well as the team behind them, giving your customer a great insight into your business.