21 Feb Make the Most of your Email Marketing
Make the Most of your Email Marketing
As a business owner, what’s the one thing you want more than anything?
In this day and age, we’re all digitally connected – that provides some fantastic opportunities to market your product or service. In fact, email marketing is proven to be one of, if not the best way to gain more traction and exponentially grow your business.
After all, they already have an interest in your company! Email marketing allows you to send tailored offers and content to turn a lead into a sale.
Let’s take a look at a few of the very best ways to boost your email marketing for 2020.
Optimise for mobile
I can’t remember the last time I didn’t check emails on my phone – and I’m not alone.
Most of us are glued to our mobile phones; we use them for everything, including managing our lives. And that includes our emails.
If you send an email that isn’t optimized for mobile users, they’ll likely click away from it before they ever even read the content. By appealing to mobile users, you’re tapping into a new, HUGE market.
Hook, line & sinker
Another way to up your marketing game is to create a catchy email tagline. The subject header will be one of the very first things that the reader will see, and oftentimes it will dictate whether they decide to read the email or not.
If someone receives an email with a tagline that simply says “Travel news”, they probably won’t bother reading it. However, if it says something along the lines of “Important: Save money on travel!”, you’ll notice a significantly higher amount of engagement.
Keep the content punchy and lead-driven, and watch as the sales pour in.
Keep things simple
The truth is: nobody likes a cluttered email.
If there’s too much going on, it will distract your readers. They won’t be able to skim to the important bits, and they’ll just be put off from the moment they open it.
Minimalism is increasingly popular: it allows you to deliver an effective message without any unnecessary frills – plus, it just looks nicer!
Personalize your content
When you’re sending mass emails out to your entire user base, you won’t be able to personalize EVERY message. That’s why you should have multiple different marketing emails that target different demographics.
If you send different emails to different users based on their interests or prior engagement with your company, you’ll make them feel much more valued as a customer.
If I receive an email that says “Dear Customer”, I’m going to be put off by the fact that they couldn’t even use my name!
You don’t need to manually enter everyone’s name: use your database to generate an appropriate email.
Track your performance
If you’re not tracking your performance, you won’t know what areas to improve in. Not every strategy will work it, and you might find that it’s a trial and error procedure.
By tracking what works and what doesn’t, you’re making a continuous effort to improve on your offerings – and that’s guaranteed to win you new customers.