A good website is useful and attractive. As in every field, web design trends come and go, so it’s crucial to know the dos and don’ts if you want to leave a lasting impression. Creating a website that engages today’s consumers can boost your website conversion rates.
Staying on top of design trends can help web designers realize their clients’ dreams on the first try. We predict these web design trends for 2023.
Motion Design Trends
The top trend is moving designs. Active design features are a terrific way to attract visitor attention and create interest, and there are many methods to incorporate them into your site.
When a user scrolls up or down, scrolling effects begin. As the user scrolls, background pictures or text styles and colors may change.
Some websites employ images to guide or intrigue visitors. When a user hovers over an image, a responsive animation activates, making the page more dynamic. Imagine a bell-shaped notification symbol that rings when hovered over.
Cinemographs are photographs with moving, looping elements. An animated traffic light in a static black-and-white snapshot of an intersection might be an example.
Designers are adding amusing and engaging elements to the cursor as it moves. The cursor could be an animal or item, or change when clicked on. Moving the cursor on some web pages produces a trailing pattern, design, or color.
A few clicks or lines of code can embed video on any website. Video features on your website will engage visitors, whether used as a pop-up, on the hero page, or a loop.
Web designers have developed many ways to make text-in-motion intriguing and engaging. Kinetic typography comprises scrolling text banners, sliding headings, and moving section labels.
Kinetic typography is not the only text-related web design trend. We think millennials who procrastinated on essays by toying with Microsoft Word text effects are now calling more design shots.
Thin Serif Fonts
Thinner, more refined serif typefaces are replacing thicker, bolder ones.
Horizontal and Vertical Text
Combining horizontal and vertical text gives dimension to a website.
Text that overlays a larger image adds style and maximizes page space. Web designers can modify text size, font, and color to match images.
Hero pages are website homepages with enormous, eye-catching images. It is usually the first thing a site visitor sees. A push toward replacing this style with a simpler look—one that uses an enlarged, bold typeface to attract a visitor’s attention—has started to rise again.
Retro lettering from the 1960s and 1990s inspires nostalgia and positive vibes. This form of text is frequently used for short headers and complemented by similarly styled site content.
Revival of Retro Styles
Typography is one part of the retro web design trend.
Art Deco was popular in the 1920s and 1930s, especially in art and architecture. Strong lines, geometric patterns, and zigzags are connected with glamour, artisanship, and cultural advancement.
It is a 1980s multicolored style. Memphis’ design uses various colors, forms, and patterns. These pieces are arranged in an eclectic but pleasant way to challenge “conventional” appearances.
1950s and 1970s Brutalism. This blocky, basic style highlights practicality with plenty of white space. In 2023, a subdued type of Brutalism will combine minimalism to create a subtle yet striking design.
Web designers in 2023 should stress utility and accessibility to maximize traffic and conversion.
Prioritizing Download Speeds
Google found that more than half of mobile users would abandon a slow website. Ensuring ultra-fast download speeds will improve user experience, enhance consumer retention, and boost sales.
Smart or lazy loading is when a website only loads the content the user is accessing. Smart loading makes a website perform faster and more efficiently than non-smart loading competitors.
Web developers can increase a company’s conversion rate by using user data trends and location services to provide a more tailored online experience for consumers.
Demand for accessible digital content is rising. When developing a web page, consider neurodivergent individuals, consumers with disabilities, and consumers with visual or aural impairments.
Mobile-friendly websites are essential. In 2022, 62% of website traffic come from mobile devices; therefore, key elements must be easily accessible.
Choosing web design software might be difficult, but there are many solutions to help you develop the perfect digital tool for your organization and clients. We’ve compiled a list of the top web design tools to help you narrow down your options, whether you have coding knowledge and want to construct a fully customized interface or prefer free, ready-made templates to get your site up and running quickly.