Creating a website is not easy. If you have created a website and want to make sure that you have not made any mistakes, you have come to the right place. The following website mistakes should be avoided at all costs.
Outdated Look & Feel
One of the most common mistakes that website owners make is thinking that they can create a website and never update it again. Since the online world is constantly changing and new website design trends appear from time to time, you need to make sure that you regularly update the website. Otherwise, nobody would want to visit your outdated website.
Not Focusing on Value
At the end of the day, everyone wants value. The fact is that none of your visitors would purchase if you do not show that how your product or service can provide them value. When someone visits your website for the very first time, they are unlikely to make a purchase immediately. Therefore, your focus should be on adding value first before making a sale straight away.
Lack of Marketing Funnel
Once you have a lead magnet, you need to think about the marketing funnel. It will allow cold prospects to warm up to your business and make a purchase. When you have a marketing funnel, people would be more likely to buy from you. The marketing funnel needs to be simple and guide prospects to make a sale.
No “Thank You” Page Offer
Customers today demand a page that is dedicated to appreciating them for making a purchase. You could provide a free e-book or free offer. Your prospects are likely to want more and it is your responsibility to make sure that receive what they are looking for. A “Thank You” page offer will boost their loyalty.
Lack of Sufficient Social Proof
For prospects to trust your brand, you need to provide social proof. If you fail to provide them with sufficient social proof, they will be skeptical about your claims and would doubt whether to make a purchase or not. Hence, you must ensure enough social proof is offered. Some of the best ways to display social proof are mentioned below.
- Video Testimonials
- Written Testimonials
- Referred Authority
- Customer Logos
- Customer Reviews
Since humans are visual creatures, videos allow businesses to engage with them in the best way possible. If you have not created any videos for your brand, you are missing out. People prefer watching videos to be entertained. You can easily build trust through videos.
A mistake that should be avoided at all costs is terrible copywriting. Since your website provides a guide to customers, it has to be perfectly written. Otherwise, nobody will trust your brand. If your website content has not been written by a professional, it would be unable to utilize SEO and will have a high bounce rate.
Once you have read this post, you will know the top website mistakes. Make sure to avoid these mistakes to ensure that you make a good impression on prospects. If you need help updating your website give us a call.