Capturing and retaining user attention has become extremely difficult due to increasing competition. This is why it is important to look for ways to make your website stand out. The good news is that this post takes a close look at the top 10 ways your website can leave a lasting impression on users as mentioned below.
1. Craft a Creative Bio
A great way to get your potential audience attracted to your website is by crafting a creative bio. Prospective clients are interested in learning about who they work with. It is a good idea to present the employee bios in a creative way. You should consider telling a story, linking their Spotify playlist, or listing their favorite movie. Upload images of employees to show off their personalities.
2. Have Unique Say
Next, it is a good idea to have a unique say about different topics. It will allow you to have an impact on your audience. Now, it is not necessary to be controversial. However, you need to provide information and content which is not found anywhere else. It will result in people checking out your website regularly, for instance.
3. Post Interesting Videos
Since humans are visual creatures, it makes sense to post interesting videos. Showcase relatable and likable content to get things right as even a quick introduction video can prove useful. It will help differentiate your site. You can create different types of videos to keep users hooked.
4. Offer Inspiration
Most of us are on the lookout for inspiration. This is why it is important to provide inspiration and insight to your audience. Get people to better understand your values to succeed. Establish a culture that encourages people to grow. Meanwhile, even a monthly mantra can come in handy.
5. Keep Content Fresh
In addition to the above, it is vital that you keep content fresh. Engage with clients by offering them something new every time they visit your site. It will enable you to show off your creative capabilities. A blog is a great place to start.
6. Avoid Using Stock Photos
Stock photos are ineffective and should be avoided. Instead, you should capture real pictures and upload them onto the website to ensure authenticity. Let your team take pictures and showcase their talent.
7. Offer Personalized Report
It is also good to provide personalized reports to users. This would allow you to share something with them so that they keep coming back.
8. Display Metrics and Examples
To show your audience that you mean business, you need to back up your claims with metrics and examples.
9. Adjust the Website Navigation Tiles and Menus
The website navigation tiles and menus should also be adjusted to keep things fresh.
10. Make Everything about Your Audience
Finally, you need to make the website about your audience. It will allow you to impress your customers and ensure that they see how much you care about them.
Once you have gone over this post, you will know the top 10 ways to make your website stand out.