Bounce is defined by Google Analytics as a single-page session. It simply means that a person leaves a website from its entrance page and does not lick on any website element or check out another age. Bounce rate refers to the percentage of single-page sessions. If your website has a high bounce rate, it should be alarming. It would indicate that your website attracts the wrong type of audience or offers a bad user experience.
However, there is no need to worry as the following proven tactics will help reduce your website bounce rate in no time.
Enhance Content Readability
One of the most important techniques that will help reduce website bounce rate is enhancing content readability. As people continue to experience a dwindling attention span, they are more likely to scan and skim through the content. If they come across dense chunks of text, they would feel overwhelmed and would not stick around. Similarly, losing formatting can take a toll even on great content. Here is how you can create easy-to-read content.
- Inject questions for encouraging active reading.
- Utilize italics and bold formatting highlighting crucial information.
- Break text walls using infographics, videos, and images.
- Use bulleted lists often.
- Organize content using relevant tags.
- Use a conversational tone.
Nobody likes pop-ups. If your website contains pop-ups, you must get rid of them. Although they prove to be a great customer engagement tool, they end up disrupting the user experience. People are likely to leave a website if they are greeted by pop-ups. It can be even worse if you use aggressive language. Now, if you want to use a pop-up, you must place it strategically and get the timing right at most users find them annoying.
Improve the Page Load Speed
A website that takes a long time to load is not one that anyone would want to visit. Slow-loading pages end up killing UX. This leads to an increased bounce rate. Research reveals that about 40 percent of people would not wait for more than 3 seconds to leave a website if it does not load. Here is how you can improve the page load speed.
- Remove extraneous plugins.
- Use a better domain registrar.
- Remove heavy flash animations.
Create Multiple Landing Pages for High-Volume Keywords
Finally, a great way to reduce website bounce rate is by creating multiple landing pages for high-volume keywords. It will help you generate more traffic and offer greater conversion opportunities. You can even segment the visitors for better targeting.
An effective landing page builder should help you painlessly create landing pages. It would offer better control. Use a tool such as Google Keyword Planner to find high-volume keywords. Then, incorporate the high-volume keywords into your content strategically.
Once you have gone over this post, you will be able to decrease the website bounce rate in no time. Besides this, it is a great idea to offer an intuitive user experience to improve your bounce rate and keep users coming.