As a business owner who uses digital assets, you probably understand how important it is to collect user data. Data is what lets you fine tune everything from your website content and newsletters to various AI and machine-learning powered personalization features. Data collection happens on your business’ website, blog, or even your business’ app. And if you don’t collect data, you risk your competitiveness on the marketplace.
Regulatory or Third-Party Requirements
Protection from Lawsuits
A Trust-Building Tool
There’s no such thing as using too many features that instill trust into your customers. That’s why your website displays security seals, or testimonials, or takes an extra step to be even more transparent. And users will respond positively to your trust signals, especially when they pertain to their own data.
It’s Good for Business